Public Opinion Polls and Polling Methods - Collection Finding Aid

Public Opinion Polls and Polling Methods - Collection Finding Aid

This collection consists of files concerning public opinion polls and the methods employed in conducting such surveys on a regular and consistent basis. Topics covered included the public’s perception of the guilt or innocence of O.J. Simpson and the approval rating for President and Mrs. Clinton in the wake of the Whitewater scandal. The pollster, Stan Greenberg was responsible for creating polls of wide variety and was trusted by Clinton to gauge public opinion at key points in an election campaign. The records in this collection are composed of reports, memoranda, publications, lists, talking points, questionnaires, and polls.

William J. Clinton Presidential Library & Museum