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Text
July 22, 1999
MEMORANDUM FOR
MARIA ECHA VESTE!
MICKEY IBARRA
JANET MURGUIA
PATTI SOLIS DOYLE
kRIS BALDERSTON
CYNTHIA JASSO ROT UNO
MARIASOTO
BRIAN BARETTO
/'
CC:
'SHIRLEY SAGAWA
FROM:
NICOLE RABNER
RUBYSHAMIR
SUBJECT:
HISP ANIC CONVENING LISTS
Per our meeting this evening, guest lists for the First Lady's Hispanic Convening are attached for
your review, comment and action by COB Friday. Please note that these lists are very close
-
hold. The package includes:
.
,,
• Invite letter from the First Lady.
• Programs, Organizations, CBOs. This list includes 93 promising programs from around
the country, national organizations and community based organizations that have already
received invitations. As we discussed, the list was generated by a wide array of sources.
• CHC. This list includes the 17 Hispanic Caucus Members, all of whom have been invited.
We have developed lists to fill the remaining 90 invite slots:
, .' >
• 20-30 slots for media organizations, corporations, foundations (final lists are pending
commitments; this list is not included)
• 8 researchers/experts (those that have already been invited are marked as such)
• 6 ag~ncy officials (draft list attached)
• 6 commissioners (one Of which has been invited; list attached)
.
• 12-16 staff at key organizations, the CHC (this list does not include WhiteHouse staff to be
'invited) ,
, We would like to divide the remaining 24 slots accordingly:
• 5-7 slots for IGA
• 2 additional slots for agency officials (in addition to the 6 slots listed above) .
','
�• 15-17 slots for other recommendations. Please see attached list for recommendations that we
received from agencies and other organizations.
Finally, enclosed is a list, recommended by the White House Initiative, of programs that could be
called upon to speak.
.",
�_ _=Oi/22J99
'
THU 13:02 FAX
~008
July 22, 1999
Mr. John M.Doe
Addres s Line 1
Address Line 2
City, State 2Q001-Zip
Dear John,:
I am pleased to invite you to join me for a White House
convening on Hispanic Children and Youth. The purpose of this
forum ieto examine themanyc~allenges and opportunities
facing these young people, particularly'in the areas of early
childhood development, educational attainment, and
adolesoence. 'Panelists and participants will discuss the
pathways to achievement for Hispanic: youth, including the
networks of support that promote that ac:hievement as well as
the often significant c:hallenges that can impede positive
growth. This convening will highlight promising efforts
throughout the c:ountry and examine ways to foster new support
for innovative programs.
.
The success of Hispanic children is central to our
future as a nation and it is my hope that this event will
foc:us attention on these critical issues. The convening will
be held in the White House East Room on Monday, August 2, 1999
at9 : OOam. You will be contacted by the White House Social
Office with event detaila. ,I look forward to seeing you
there.
Sincerely yours,
1~114....~lL.~ Ci.;'.J~vv
Hil~arlRodham
Clinton
�QUICK FACTS ABOUT MEDIA AND HISPANIC AUDIENCES
•
Young Latinos are the nation's fas.~est-growing demographic group. A team of
investors and leading entertainment industry figures have announced plans to launch the
first English-language cable netwo*-.aimed at young Latinos, "Si TV" (see attached).
•
grade in our public schools.
•
The number of Latino college graduates has tripled during the last 20 years.
Latino children now out-number every other ethnic or racial group entering the first
\.
.•
•
Every Latino household now has a choice of watching a regular television newscast in
either Spanish or English.
Television is the medium of choice. Hispanics watch more television -- 3.6 hours on
weekdays compared to 3.2 for all Americans.
•
75% spend most of their television and radio time with Spanish language programming.
•
Spanish language newspapers and radio stations now serve most Latino households in
every major market in America.
•
The music of Latino entertainers is consistently ranked at the top of the charts. Latinos in
the film industry have become national and international favorites.
•
Latinos have excelledasOlympic athletes and comprise 25% of all baseball players in the
major and minor leagues.
•
Central American Hispanics watch the most television.
•
Cubans spend most of their time reading weekly magazines.
•
Dominicans spend most of their time listening to the radio and reading daily newspapers.
(Sources, L.A. Times, 3/10/99; Hispanic-Research group)
�HOME/CNS_DAYS19903 1O/tO0002166 I.htm1*New S...t5 to Be in Tune With Young Latino .fiIipIl!iwww.calendarlive.comIHOMElCNS_DAYSJ99031O/tOOO02166I.htmJ
:·
C
A
New Si TV Wants to Be in Tune With Young Latino
Viewers
• Television: Cable network, expected next year, aims to appeal to a
fast-growing, largely overlooked audience.
By KEVIN BllXTER. Times Staff Writer
ritA) ith an eye toward capturing viewers in the nation's
... " .
1 of3
.......:.....:fastest-growing demographic group, a team of investors and
leading entertainment industry figures will announce today
plans to launch the first English-language cable network aimed at
young Latinos.
Si TV, a 24-hour advertiser-supported venture offering primarily
original programming, is expected to debut in the first quarter of next
year, said co-chairman Jeff Valdez. George A Greenberg of
Newberger Greenberg & Associates, a media advisory film that
helped the Sci-Fi Channel, among others, get started, said the
network is expected to initially be available to approximately 6
million homes nationwide, although no cable operator has yet
committed to carry the fledg1ing network.
Valdez hopes to make an announcement regarding carriage and
financial backing shortly after June's National Cable Television Assn.
show in Chicago.
"We are really in the formative stages," said Greenberg, who
estimates it will cost about $30 million to get Si TV up and running
and another $70 million to get the network through its first three
years. "We will be on the street within 60 to 90 days with the
complete investment package."
"That's right in the ballpark," said Rick Patterson, a partner with
Waller Capital Corp., a New York-based investment banking firm.
"It's an expensive proposition."
Despite that expense, however, Patterson says the network can
succeed with modest prime-time viewership, a figure he puts at
250,000 nationwide, or about 125,000 less than Black Entertainment
Television averages nightly in a cable universe of 67 million
households. But to achieve even those numbers, the network will
have to build a core ethnic audience, then cross over and lure Anglo
viewers much as BET has done.
"I think where this one can succeed is that it's a kind of a
crossover channel between American Hispanic culture and broader
Hispanic culture," says Patterson, adding that his firm isn't offering
any financial backing yet, however.
"We reallv like it." he savs. "hut thev came to us at the idea stage.
3/10/994:50 PM
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..
_.
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They had an idea, they had a business plan ... but they needed a
little bit more research to substantiate their position and have more
detail on the programming wheel."
And until that programming is in place, few cable systems are
likely to promise the network a channel slot in what has become a
very crowded market, say Greenberg and Patterson. At the end of last
year, for example, just one in five cable systems offered more than 53
channels, and there were 174 networks vying for those spaces.
"It's not difficult to be a skeptic in terms of past experience with
great programming having very difficult times getting cable and
[systems operators] to sign on," says Lisbeth Barron, a partner with
Bear, Steams & Co., a New York investment banker approached
about the venture. "On the other hand, in the last 12 months we've
seen that really terrific programming finds a way."
Although Latinos make up 11 % of the U.S. population, and their
numbers are growing six times faster than the population at large,
there have been few attempts to develop programming of relevance
to the acculturated segment of that community. Spanish-language
television, for example, fills its prime-time lineup with imported
programming broadcast in a language foreign to many U.S.-born
Latinos while a recent Screen Actors Guild survey found less than
3% of plime-time roles on English-language network TV were filled
by Latinos. "I thinkSi TV has an opportunity to fill a very important
gap," says Raul Yzaguirre, president of the National Council of La
Raza.
***
FOlmed by Valdez as a programming service 17 months ago,
Beverly Hills-based Si TV is one of the nation's only entertainment
companies providing content aimed at English-dominant, bicultural
Latinos. Last year, the company produced two bilingual shows--the
talk show "Cafe Ole With Giselle Fernandez" and the comedy
showcase "Funny Is Funny"--for the Spanish-language cable channel
Galavision. The half-hour shows, which dealt primarily with Latino
culture in the U.S., helped boost Galavision's weekend share of the
Latino audience in the 18-to-34 demographic 83%, to 3.3.
When Si TV and Galavision parted ways in August, Valdez took
the shows into national syndication in 52 markets, drawing solid
ratings in New York, Atlanta, Houston and San Antonio.
"This is way beyond a concept," says Valdez, who worked for
TriStar Television and created the short-lived comedy show
"Comedy Compadres" before establishing Si TV. "For years we've
been a program provider. Our shows have run on Showtime, Comedy
Central, Galavision. We've never had a show that didn't work in the
ratings."
In fact, Si TV announced earlier this week that it has sold
half-hour pilots to the Disney Channel and Nickelodeon and is
developing an animated project with actor Cheech Marin. The
Disney pilot, "Just for Kicks," is about a former soccer star who has
trouble adjusting to life off the field while the Nickelodeon project,
"Brothers Garcia," is a Latino version of the "Wonder Years."
Valdez plans to make both shows part of his cable channel's
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regular lineup, either through a second window or as original
programming if Disney and Nickelodeon pass on the projects. In
addition, Si TV will air new episodes of "Cafe Ole" and "Funny Is
Funny," the bilingual children's shows "La Isla de Jordan" and "The
World of Mayte," the sitcom "Valdez," starring Marin, and "Three
Men and a Novela," a spoof of the Sci-Fi Channel's "Mystery Science
Theater 3000" featuring three Gen-Xers poking fun of campy
Spanish-language soap operas.
"Programming is not the problem," Barron says. "The question
now is, are they happy to have many different forms of networks air
their shows or do they need to establish themselves with their own
specified network?"
Among the major investors already committed to the project is
San Antonio-based Bat'shop Ventures LLC, while prominent
entertainers such as Marin, Daisy Fuentes, Hector Elizondo,
Roseanne and Jimmy Smits have signed on to Si TV's advisory
board. Fuentes, Marin and Elizondo are also in some of Si TV's
pilots.
"I think there's a need for Si TV," says Esther Rente11a,
chairwoman of the National Hispanic Media Coalition, "but whether
it's too soon or not, I don't know."
Copyright 1999 Los Angeles Times. All Rights Reserved
(:.
" Search the archives of the Los Angeles Times for similar stories about:
$1 TV (TELEVISION NETIVORK\ CABLE TELEVISION, YOUTH,
HISPANICS, TELEVISIQN ,A.UDIENCES. You will not be charged to look for
stories, only to retrieve one.
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�Media Usage and the Hispanic Consumer
hltp:llwww. hmc-research.com/media.html
JVledia Usage and the Hispanic Consumer
Most Hispanics in the U.S. utilize both English and Spanish
media. The frequency of use varies drastically depending on language
proficiency, length of residence in the U.S., and formal educational
level. (See chart). The fewer years lived in the U.S. , the lower the
English proficiency and the greater the use of Spanish-language media.
However, this rule does not apply across the board. Many long term
U.S. residents. Many long-term U.S. residents, and even
second-and-lhird generation Hispanics, choose more Spanish-language
niedia than English Language. This is pruticularly so in Texas. .
. The opposite tends to be true for those who are English dominant
English-prcfem~d. According to Hispanic Market Connections, people
in this two groups pal1ake of significantly more English than Spanish
media. But they are a small percentage of the Hispanic Market. The
Spanish dominant and Spanish preferred segments are an
ovenvhelmingly large percentage of the market. .
Use Spanish to advertise mass consumer products sllch as personal
care, food, jeans, restaurants, over the counter medicines and health
care services. English language media, 011 the other hand, provide
HispaniC bilinguals and English preferred consumers Ame.rican social,
entertainment and political information, and therefore complement
general market communications.
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�http://www.hmc-research.com/media.html
Media Usage and the Hispanic Consumer
Average Time Spent Watching English.and Spanish
language TV on weekdays (California Adults 18 and
over), by language Preference
4:30
4:12
4:10
4:00
3:30
3:00
2:30
HQ1viE
THE H:.\K DlFFERENCE
PBESIDENT PRQFlLE
THE HISPAN1C MARKET
HMCNEWS
HMCLINKS
PRODUCTS &. SERVICES
FEEDBACK FQRM
• English
o Spanish
2:00
1:30
1:00
0:30
0:00
Califonia
Total
Spanish.
domiMnt
Spanish·
pr&Ferred
No
pr&Fe'encE-'
Bilingual
English
pIE-FerrE-d·
:lominant
Note: Total Samp!.?; 3.645.
Source Hispanic rilarket Connections. 1991. 199.<1,
• •-• •-. . . . . . . . . . "
• • • • • -• • • • • • • • • • • • • • • • • • • • " . " . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .,O • • • • • • • • • • • • ••. . . . . . . ..-.-Y.-YoY"'• • oY. . . . . . . . . . . . . . . . . . . .
n .....................".".".".".".".-••-.n-n-.">.-".............................................................
~
For more infoTIllation, send a message to =~~=.:..:::.=.~==.:!==~
or can 1-650-965-3859.
This site is maintained by Patricia Morrison
20f2
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�Rank
hltp:llwww.rinconassoc.com/hisp97i.htm
Top 30 Counties Ranked by Hispanic Population in 1997
Rank
1997 Hispanic
Population
County
1990
Hispanic
Population
:1
...........
D .... __ ..+
1990-97
Change
lispanic
;;::
;;.;;.:::: :::::
1
Los Angeles County, CA
4,000,642
3,351,238
649,404
:::.::::.;
3
Dade County, Florida
Cook County, Illinois
1,139,004
953,4221
867,520
694,196
:,,;""",,:
173,324
:,::::::::::,
;:::;;""";;;;,
4
::.
:'"
2
"':"
185,582
Harris County, Texas
852,177
!;;;;;::
644,916
::::,
207,261
;;;:
5
Orange County, California
564,843 ~i
761,228
196,385
::::::
j
6
Bexar County, Texas
745,475
7
San Diego County, California
156299
589,176
;:,
;:::
::::;:;:;:::
510,785
696,718
185,933
",,:::
8
Bronx County, New York
567,061
43,989
523,072
;;;,
:::::::
9
San Bernardino County,
California
533,733
378,576
155,157
10
Maricopa County, Arizona
526,540
345,494
181,046
11
EI Paso County, Texas
521,666
411,620
110,046
12
Kings County, New York
518,874
462,426
56,448
13
Riverside County, California
469,819
;;:
14
County, New York
j:
307, 516
11
459,546
386, 623
11
1
162,303
.. :.
72,923:
15
Hidalgo County, Texas
448,833
326,974
121,859
16
Queens County, New York
436,516
381,116
55,400
17
Dallas County, Texas
415,700
315,631
100,069
18
Santa Clara County, California
409,043
314,565
94,478
19
Fresno County, California
316,450
236,637
79,813
".,...:..:.:.:..!:
20
Cameron County, Texas
272,527
212,996
59,531
21
Alarneda County, California
246,713
191,261
55,452
22
Ventura County, California
236,273
176,952
59,321
23
Pima County, Arizona
223,516
163,271:;
!
:,
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60, 245 1
:::
3/10/996:04 PM
�Rank
http://www.rinconassoc.comlhisp97i.htrn
24
Kern County, California
217,130
152,128
65,002
34.5 •
25
Hudson County, New Jersey
216,771
183,459
33,312
39.3
26
Bernalillo County, New Mexico
204,776
178,310
26,466
38.9
27
Tarrant County, Texas
56,106
14.8
28
Nueces County, Texas
2,818
58.2
29
Clark County, Nevada
179,061
82,904
96,157
16.2
30
Travis County, Texas
179,145
121,689
56,456
25.7
·195,982
184,869
139,876
152,051
.:
Source: U.S. Census Bureau, Internet Release Date: September 4, 1998.
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�Hispanic Trends: City Dwellers
http://www.hmc-reseuTch.comJtrends.html
Hispanic Trends: City Dwellers
Hispanic immigrants come from big ciLies, small towns, and rural
areas in Latin Amelica and the CaJibbean. But when they enter the
U.S. the vast majority relocate in large metropolitan areas. In 1990, 72
percent of all Hispanics livcd in metropolitan Areas. During the 1980s
all metropolitan areas containing 1000,000 or more Hispanic
population, ranging from 15 percent in Corpus Clllisti, Texas, to 136
percent in Riverside-San Bernardino, California. Some metropolitan
arc as are predominantly Hispanic. The Laredo, Texas, metropolitan
area is about 94 percent Hispanic. Brownsville- Harlingen and
McAllen-Edinburgh- Mission metros aIe 81 percent and 85 percent
Hisp,mic, respectively. Another area with a large concentration of
Hispanics is the Los Angeles-Long Beach metropolitan area, which
contains 15 percent of all U.S. Hispanic consumers. It offers some of
the best opportunities for mass marketing.
Did you Know that...
III
a
By the year 2000, Hispanics will comprise 11 percent of the U.S.
population. By the year 2040 they \vill make up 19 percent!
In 1983 Hispanic market adveltising expenditures were $224
million. In 1994 advertisiilg expenditures were $952 million.
Hispanic Spending
Hispanics spend about the sanle or more than non-Hispanics \vhites
,md African American in this areas:
Food consumed at horne
Rental Housing
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�Hispanic Trends: City Dwellers
http://www.hmc-research.comltrends.html
Apparel
Telephone services
PRE~IDENT
PROFILE
THE IiISPANte MARKET
HMCNEWS
TV/Radios
Personal care products
illY:1Cl.INKS.
PRODUCTS & SERVK;ES
FEEDBA,CK FORl\1
Public transporti+tion
The spending habits of Hispanics are different from those of other
consumer groups. Hispanics allocate about three-fourths of their
income to housing, food, transportation, and clothing, which is more
than white non-Hispanics(68 percent) or African Americans (64
percent) do. They also spend 13 percent of their household incomes on
personal insurance, pensions, health, and personal care. Another 11
percent is spent on entertainment, alcoholic beverages and Tobacco,
and reading and educational materials.
To receive The Hispanic Markel Report by mail please fill out our
feedback form.
For more infolmation, send a message to info@HIvlC-research.com
or call 1-650-965-3859.
This site is maintained by Patricia Monison
20f2
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�http://www.latinastyle.com!
Latina Style Magazine Home Page
I
A National Magazine for the
Contemporary Hispanic W Olnan
Welcome to
LATINA Style Magazine's
official website!
1999 marks our 'fifth year of bringing you a unique mix of
Hispanic cultural, business, fashion, and entertainment news
devoted to you, the contemporary Hispanic woman.
LATI NA Style broke new ground in 1994 when it became the
only 100 percent LatinaMowned national publication in the
U.S. With a national circulation of 150,000 and a readership of
over half a million, LATINA Style Magazine brings the Latina
profeSSional, the Latina business owner, and the Latina
college student all of the information she needs to succeed in
her endeavors. Among our regular monthly features, we
highlight career opportunities, home and family issues, music,
book, and movie reviews, travel tips, investment guidance,
food and drink recipes, health advice ... in short, all things that
impact the quality of life of today's professional and upcoming
Latina .
•
In the MarchiAprH '1999 issue of LATINA Style~ we
celebrate National Women's Month. This issue goes on
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�http;//www.latinastyJe.com/
Latina Style Magazine Home Page
sale the first week of March. Don't 111iss these other
exciting features:
50 and Fabulous
We launch our first 50 and Fabulous column with a feature
story on the incomparable Celia Cruz. Like many Latinas her
age, Celia Cruz epitomizes vitality and sophistication.
Siempre Bella
The Spring cosmetics season is awash in vibrant pastels.
Return to simplicity and innocence with this season's colors.
Career Moves
As we welcome the next millenium, it's important to know how
Latinas are faring in the world of high technology. Catch up on
what the high tech industry is doing to attract bright and
talented Latinas.
World Touring
Discover the unhidden treasure that is Panama. From its rich
history to its colorful citizens, Panama is so much more than
just a Canal.
Politics
The past election demonstrated how the Hispanic vote was
larger and more influential than it had ever been. Plus, there
are now five Latinas in Congress!
Life Insurance
Secure your family's future by getting life insurance. Latinas.
will want to read about the importance of life insurance and its
many different types.
To~
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�http://www.iatimu;ty le.comflatina-,~tyle_50_article. him
Latina Style 50 Article
L IN Sty
Special Report:
The 50 Best COlnpanies for Latinas
to Work for in the U.S.
Written and compiled by
Barbara Gabrie1 and Joyce Bentzman
It is with great pride that LATINA Style Magazine presents a special report entitled The LATINA Style 50 - a national
listing of the top 50 companies providing the best professional opportunities for Latinas. Numerous other magazines
issue annual rankings tailored to their readerships of the top 50, 100, or 500 employee-friendly companies. While
these listings are helpful, they do not necessarily take into consideration the professional needs specific to the
Hispanic working woman. According to the U.S. Department of Labor Bureau of Labor Statistics Employment and
Earnings Report, issued in January of this year, there are nearly 5 million Latinas aged 16 and over in the U.S. work
force. With Latinas entering and graduating from college at a higher rate than Latinos, and an increasing number
finding their hard work land them in upper-level corporate positions, it is more important than ever for companies to
incorporate the policies most valued by today's professional Latina. To select the LATINA Style 50, we went straight
to you - our readers. Last issue's "Speaking Out" survey asked you what you most valued in an employer. On issues
ranging from child care and health care to corporate mentoring of Latina employees, you told us what most mattered
to you - the professional Hispanic woman of the 90's.
Working with the Catalyst, an influential organization dedicated to furthering the advancement of women, The
Hispanic Association on Corporate Responsibility (HACR), and the Department of Labor Women's Bureau, we
formulated a comprehensive questionnaire which was sent to the 500 CEOs of the Fortune 500 companies. We then
evaluated those questionnaires based on the companies' 1997 data and on the issues that you indicated were most
important to you. The principal areas of evaluation were: Number of Latina Executives, Dependent/Child Care
.
Support, Leave for Childbirth, Alternative Work Policies, Benefits, Women's Issues, and Hispanic Relations. Our
written surveys were complemented by checking the companies' EEOC reports and through 75 confidential
interviews conducted with Latinas throughout corporate America.
.
Many companies recognized the importance of our study and enthusiastically assisted us in their evaluation. Others
maintained that it was against their policy to respond to such surveys, and still others were either unable or unwilling
to completely disclose the information we requested. However, the numerous positive responses that were received
allowed us to evaluate a large number of companies that have been narrowed down to our top 50. Although a
complete evaluation of all companies worthy of our attention is inevitably hampered by the aforementioned
circumstances, this list represents a comprehensive attempt to illuminate what is most valued by professional
Hispanic women across the U.S. and how companies are measuring up. While in no way representative of all that
they are doing for Latinas inside and outside of their companies, the following information is a sampling of how
corporate America is responding to the needs of the modem Hispanic working woman.
~~"";:";:"";:";:"",,;";"';:,.,,=""'''""".~'='''~~="""=""""=""""""""""""""""""""""==""=""""="""="""."""""""""""""'="""~=="
The 50 Best Companies for Latinas to \Vork for in the U.S.
1 of 8
3/10199 6:09 PM
�http://www.latinastyle.oomllatina_style_50_.uticle.htm
Latina Style 50 Article
• jA~t~~::i~~~::::·::::::::::::::::::::::::::::::rA~t~~:d;~~~~t~ate~::it:~::~~~~:~:rt:~f"L~ii~~;::i~;:i:d:~::~~d::~:~t~:i:d:~::~f:it~::~:~:~~;~t~::~~~:k~:~ith::::::i
[Hartford, ConnecticutlAetna's Hispanic Network, which promotes Hispanic cultural awareness inside of t h e j
~Elese Wright. Viceilcompany, and with numerous corporate donations to Hispanic organizations. Aetna
:~
1President of Humanjemployees erijoy comprehensive health care benefits, generous maternity and paternitYi
lResources·ileave, and child care s u b s i d i e s . j
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:::
::
1860-273-8371:
.
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'iAFtAc'I~:~~""::""::"::'::;;~""':::iA"'FtAc'h~~'~p~~:::~r~:d::th~::Hi~~~~i~~A~hi~~~rT'l~~tA~~~d~'f~rth~'p'~~tth~~:~'~~~;;''"Th~it::.1
::Columbus, Georgia:~contributions to Hispanic organizations include the U.S. Hispanic Chamber of Commerce :j
iAngie Hart. Director o f i ( U S H C C ) . 1
~HlIman R e s o u r c e s ; : :
1706-323-3431
d
i
• tAli;i~·t;T;;~~·;-;;;~;;·"""··"·wit1~~y··oTih~T~t'i;;'8·~"who'work"forAljstate'e'~joy"on:site~child car~:~::i~~t~t'i~~;;p~~g~~I11':::::''''1
iCompany
!flextime opportunities, and a Hispanic employee association. Allstate is a supporter of the [
~Northbrook, Illinois'[National Council of La Raza, SER-Jobs for Progress, and the Hispanic Alliance f o r i
li=:;_~;~~~~~~~or;
..-"......
,Ieoreer Enhancement.
........ ... ... .................. ....... .....................................
..il
·rA;;;i~a;Expr;~·~
~jAHORA-;·Am·erican·EX'p'res~~~"A;~;oCiat·io;;.. of'HTsp;;~·ics Organized to Fi~i~e·A;;;;·re;;~ss.--:
jCompany~has as its mission "to develop an environment where Hispanic employees have the
iopportunity to reach their maximum potential while maintaining their cultural identities."
jNew York, New York
~Deborah Hickey;~
.
:iDirector, Campusj
lRecruitment;
1
)212-640-2162)
fA~~;~it~~:f~;·;·········:···;·';;·'·'·'·;·;·'IA~~~:~·:A~'~·;jt·~~h;~'~~~trib:~t'i~'n's't~'th·~··H·i~~~~i~"~~~'~~~i·t~'i~·th:~·ir"~~~~~~'~~h·ip·'~t·'·;:'·'::::~j
~Chicago, lIIinoisiEsperanza Unida, a job-training program for Latinas in Milwaukee. Their 100 percent
.~
lGloria J. Folds, Directoricoverage of health insurance premiums, mentoring programs, and tuition
i
~of Diversity and Equalireimbursements promote their attractiveness among Latina professionals.!
)Employment
H
i
~)Opportunity;li
1312-609-6341,i
i
• i:A~~~:~::c~~p~:r:~ti~~:::::::::::lA:~~:~~::~ff~~~::~~:i~b:~:r~~:~~~t"~f;~h·iid;~~r~::~~~t~:i~~~~r~d:~~:~::r~~:~:,t:~f;b~~:i:~:~~~::t:r~~:~i:;::;::;;1
HChicago, Illinois
Hand overtime work, flextime and compressed work week opportunities, profit sharing,
l;
;iDeborah Baldwin,ieducation reimbursements, and Hispanic networking groups in several c i t i e s . )
jCorporate Diversity
H
'l
iConsultant;
H
ii
1312-856-6741i
.1
:
'.
. ...........................:;
• fA~;h~~·~~~~~i~~~h::;;:::::::::::::.!A~:h;~~:~:r~B:u~h::h~~:b~~~::g~~~t~(j'~i~i;~~:~~ an HACR Corporate
dCompaolesjMember for its support of the Hispanic community. Vilma S. Martinez
,lSt. Louis, Missouriiserves on the company's board. Anheuser-Busch's support of
i!Sridgett Price, Director.;Hispanic organizations includes contributions to ASPIRA Association,
110f Diversity andjlnc., The Hispanic Association of Colleges and Universities (HACU),
' i S t a f f i n g ; ! t h e League of United Latin American Citizens (LULAC), and MANA, A
i314-577-9857i~ational Latina Organization.
·'L...
n ". . . ." " ....... '-" . . . . . . . . . . . . •
'-IF'icture.<:I:.V!If1lCl.S~.N!artinez~.)\IJh.~lJser.~E3~E;EC::~~:~rrJN!ef1l~€Jt .. .
iAvon Products, Inc,
dNew York, New York
jPatricia Quigley,
HCoordinator, Managing
1Diversity;
l212-282-7529
i.
20f8
I
............... ';
. To its employees, Avon offers direct child care SUIJ<:tI'I..ll':"'"
reimbursement of child care costs incurred during business travel or
working overtime, and a lactation program. Remedios Diaz Oliver
serves on Avon's board of directors. Avon's annual Latina Model of
the Year program encourages Latinas to pursue their dreams by
promoting education through scholarship awards.
Pictured: Marie Rodriguez, Region Vice President, Sales Avon North:j
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3/10/99 6:09 PM
�Latina Style 50 Article
.......................
HSel! Atiantic
!New York, New York
HOonald J. Sacco, Vice
HPresident, Human
HResources',
-::
:212-395-2121
http://www:latinastyle.com!latina_style_50_article.htn
• !6n~~it·e·ch·i·id·c·a·re·, direct"c'hild"ca're'~u'b~idie~:'fiextime','t'e'iecommut'in'g ·oppo·rt·u·n·itie~;·and···.:
!education reimbursements all contribute to an attractive employee package for women.
!Latinas participate in a 5-day Latino Manager Workshop, a leadership development
!program developed by Bell Atlantic in conjunction with its Hispanic employee resource
!group, the 4,000-member Hispanic Support Organization.
.
• rTh;·C'h;;;'K1~~;i;~tt~;~;';;'.:'Ch;~;~~·;·;B~~lt~tT'~~~~~'~;;H'i~~;~~'r~;'T'~~k;;F~~~;~;:';~ha'i;~;~ctb~';t~;;tati~~~;:;·;rTl;~;bWi;~e·~·;··H·i·;pan;~""·i
HBank!networking within the company and works to increase support of Hispanic non-profit
HNew York, New York!organizations. Hola, a career networking group recently formed by New York-area
HJohn Farrell, Oirector,!Hispanic employees, is starting a mentoring program with high school Latinas. Chase
HHuman Resources:!Manhattan provided over $2.7 million in philanthropic funds to Hispanic organizations in
H212-270-6889
·!1997.
:::............................................................. : ... .
·.:CI·G'N·A-C;;·rp·~r;ti;~'····' .'·!·e i'G'NA;';"~m'plo~~~" h~~~"h~~~k~;~·~~;;;~~i'~·d~·"~"';:·H;~·~;ith~;·B~b"i~~;;;~~~·~;~~:·~hi~h";~~~~~d~~:
!Philadelphia,!mothers who have completed a prenatal care course with savings bonds for their
:
!Pennsylvania!newborns, mobile mammography units for female employees, on-site flu shots, and free!
!Oeborah Veney!24-hour confidential counseling. Nursing mothers' rooms, on-site child care facilities,!
!Robinson, Assistant
Hadoption reimbursements, and flexible work arrangements cater to working mothers.!
!Oirector, Human:Twenty-four Latinas hold Vice President positions at C I G N A . !
:Resources;
'..
••
:12~~~~:1i~~!~i,ciijb;;;;~~'i~'~;'~~~;:~ii~'~hiid~~~~~~~i~;~:g~~d'h~~iih'i~~~;~~~~'~~~~;~~~'i~;"""""i,
!New York, New York!employees and dependents, and numerous flexible work arrangements make it a n !
!Oenise Montana, Vice!attractive employer for Latina moms. Their commitment to the Hispanic community!
!President, Corporate:includes sponsorship of and recruitment at the National Society of Hispanic M B A s !
!Oiversity and Human!conference and generous contributions to the National Hispanic Scholarship F u n d !
!Resources;
H N H S F ) . !
:718-248-1356
.~
.!
• iC~19~t~p~I~~!i~~""'''''·'·'·iA·I1'l~~·g'it~·~~~k~'t~;it~''t~ti~~'~rTl·~I~Y~~~:"c·~'i·~~t~·~P~I~~j'i~~·"~·:~~:id·~~"·~"H'i~~~~i~~~'=""""":
!Company!employee association, child care subsidies, flexible work options, comprehensive health!
!New York, New York!care, and education reimbursements. Participation in Hispanic cultural events a n d !
~Ronald T. Martin, Vice!support of Hispanic organizations demonstrate the company's commitment to the larger!
!President, Global!Hispanic c o m m u n i t y . !
:Employee R e l a t i o n s , ! :
!Staffing, and Business .~!
!Practices;
• ~!
!212-310-3169:
.!
··.ic~;~p~it~~;;A~~·~~·i~t~;~·;·;;;:T~~;L~t;i;~~;;vi~~;p·r~~id~;~t~;;~r·~;;i~·ci~d~d;;i·~;;c~;rTi;p;~t~;r;;A~~~~i~t~:~;~~·~;k~·:·'O;~~~·i;t~;;Chiid;·;;;·;;;i
!!nternational, Inc.!Development Centers, unlimited education reimbursements, and a 100 percent p a i d !
!Islandia, New York!health insurance premium for employees and their families make this a Latina-friendly! .
••
!Oeborah Coughlin.~company.
!Senior Vice P r e s i d e n t , ! !
[Human Resources:!
H
• i516-342-5224':~Coor~;··s·uppo·rt·of·num~ro·u~·prog·rams·an(j'·activities to further the
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.
!C()mpany!goals of the Hispanic community have included contributions of more
!Golden, Colorado
!than $1.44 million to SER - Jobs for Progress to support literacy
lTammy Rivera!projects, and a partnership with the National Council of La Raza
iBerberick, Director,!(NCLR) to continue the fight against illiteracy. Flexible work
!Workforce Initiatives
Harrangements, 100 percent education reimbursement, and a Hispanic
:and Oiversity;iemPIOyee association all benefit Latina employees.
1303-277-2545
: : P i c t u r e d : Tammy Rivera Berberick, Director, Workforce Initiatives and
! ! D i v e r s i t y , Coors Brewing Company
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30f8
3/1 0/99 6:09 PM
�http://www.latinastyle.comllatina_style_50_article.htm
Latina Style 50 Article
HDuPcmt Comp~any:DuPont's Hispanic employee association, their support of Hispanic organizations like
~Wilmington, Delaware!SER and the Society of Hispanic Professional Engineers (SHPE), and their supplier
nSandra Graves,jdiversity program, which encourages minority purchasing opportunities, all work to
:"'rotE~S!~IOlnal Staffing;.~empower their Latina employees and the larger Hispanic community.
116
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n::;r~i~·girector,•.,
:~Office of Diversity;
'j
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1202-752-3773:
has six Latina directors and provides an Emergency Elder Care
Voucher Program to its employees.
liil
Pictured: Ann Marie Wheelock, Executive Vice President and Chief
Operating Officer, Fannie Mae Foundation
!F~d~~at~d·D;p~rt:~~~t:::
programs, and flextime and compr~~~~~~;I<V'J~~k~pti~~~
Federated a valued employer to its Latina employees. Support of Hispanic
rganizations includes Hispanics Organized for Political Equality (HOPE), the Mexican
Legal Defense Fund (MALDEF), and MANA.
jStores, inc.
iCincinnati, Ohio
ilNan Chastain, Vice
jPresident, Human
;l:~:~:~:~s~nd
;~513-579-7000
.
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[~Corpomtion
•
diversity would be one of the Corporation's major goals. First Chicago's Latina
.j
lChicago, Illinois
,employees, 14 of which serve as Vice Presidents, can take advantage of their employer's!
!Sandra J. Drake, Vice.lback-up/emergency child care center, generous matemity leave programs, and
:
.l
lPresident Head of1numerous flexible work options.
iProfessionalll
l R e c r u i t i n g ; ! !
1312-407-2117!
.j
iIFi~~t'U~i~!1'c~~~~~~ti~n~i'Otth~::~:~~r~2':ooo·L~t;~~~··(~~t~t~~~r·50:(00)th~t"·:~~k~;cUp"th~~~nk'sCC;otFir~t'u~i~~;~"""!
[Charlotte, Northjemployees, 55 serve as Vice Presidents. These Latinas enjoy benefits such as on-site!
qCarolinalchiid care, a lactation program, flextime and telecommuting options, and affinity groups [
lOon Johnson, Oirector,:for women of c o l o r . :
:Human R e s o u r c e s ; : :
.i704-374-6226
.
:
1
• i:Ft~~tF"i'~~~~:i~tG~:~~p=.iFi~~tFir:~~~i~tG~~·~p'~n:;pi~~;~~~I~:~~t~ti~~~Vi~~"Pr~:~;d~~t~.·Th"'~:i~~~~:riY"$1'~r6~illi~~~~l
iBoston, Massachusetts lin contributions to nonprofit groups in 1997 included several groups that work t O l
fAnne Szostak,lempower Hispanic youth. Flextime, telecommuting options, job sharing, and mentoringl
lExecutive Vice
:lprograms are benefits enjoyed by Fleet's e m p l o y e e s . :
:President, Fleet
>
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l
HFinancial Group,
1 1 l
jCorporate Director,
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.~
HHuman Resources;~
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1401-278-5701
H
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• iF~:~ti1~t~~C~;.:;p~~y;::::::.i:F~~d:h~~:i~jtiated'~::~~l~ti~:~~hip:~ji:ii"M~~tti~:~::~;:~;~~t~:r~d:~~:~t~:ri~g::p:r~gra~::th~t"""~:":~i
lDearborn, Michiganlmatches experienced professional women who aspire to senior management l e v e l l
lRobert Kramer, Vicelpositions with top-level executives from other companies. Grants to professional a n d j
HPresident of Humanleducational organizations such as SHPE assist in attaining Ford's hiring goals.
:1
IResources;l
:1
H313-322-3000jl
I~~~~~-::::.I:::.:::.i::::.i
!Gerald Knechtel, Vice~beneficiaries.
iPresident of Human
. jResources;i
.
.
I
40f8
3110/996:09 PM
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ruby Shamir - Subject Series
Creator
An entity primarily responsible for making the resource
First Lady's Office
Ruby Shamir
Is Part Of
A related resource in which the described resource is physically or logically included.
<a href="http://clinton.presidentiallibraries.us/items/show/36351" target="_blank">Collection Finding Aid</a>
<a href="http://catalog.archives.gov/id/7763277" target="_blank">National Archives Catalog Description</a>
Identifier
An unambiguous reference to the resource within a given context
2012-0565-S
Description
An account of the resource
Ruby Shamir held the position of Policy Advisor and Assistant to the Chief of Staff in the First Lady’s Office. Previously, she served as Assistant Director for Domestic Policy in the Domestic Policy Council. This series of Subject Files contains materials relating to domestic policy topics, especially on children’s issues such as health, education, child care and youth violence. The records include memorandum, faxes, letters, reports, schedules, and publications.
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
An entity responsible for making the resource available
Clinton Presidential Library & Museum
Format
The file format, physical medium, or dimensions of the resource
Adobe Acrobat Document
Extent
The size or duration of the resource.
236 folders in 15 boxes
Date
A point or period of time associated with an event in the lifecycle of the resource
1999-2001
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Original Format
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Paper
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Convening on Hispanic Children and Youth/General [1]
Creator
An entity primarily responsible for making the resource
First Lady's Office
Ruby Shamir
Subject Files
Identifier
An unambiguous reference to the resource within a given context
2012-0565-S
Is Part Of
A related resource in which the described resource is physically or logically included.
Box 4
<a href="http://www.clintonlibrary.gov/assets/Documents/Finding-Aids/Systematic/2012-0565-S-Shamir.pdf" target="_blank">Collection Finding Aid</a>
<a href="http://catalog.archives.gov/id/7763277" target="_blank">National Archives Catalog Description</a>
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Format
The file format, physical medium, or dimensions of the resource
Adobe Acrobat Document
Publisher
An entity responsible for making the resource available
Clinton Presidential Library & Museum
Medium
The material or physical carrier of the resource.
Reproduction-Reference
Date Created
Date of creation of the resource.
7/22/2013
Source
A related resource from which the described resource is derived
2012-0565-S-convening-on-hispanic-children-and-youth-general-1
7763277