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Text
FOIA Number: 2006-0462-F
FOIA
MAR~~ER
This is not a textual record. This is used as an
administrative marker by ,the William J. Clinton
Presidential Library Staff.
Collection/R<;cord Group:
Cfinton Presidential Records
Subgroup/Office of Origin:
Speechwriting
Series/Staff Member:
Terry Edmonds
Sub'series:
10989
OA/10 Number:
FolderiD:
Folder Title:
UCSD [University of California at San Diego]- Diversity in Business
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P~itadelphia, PA J9'to4·
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Publisher & General Manager :. ·
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. , . ··Fa'~ 215/387~2367 ·
t ..·: ,. ' ..... -:.. ' .·' .<;. ··-:-·... ,e-mail: normbond@nex,tstepniag.com'.
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June 6, 1997 .
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Mr. Terry Edmonds··
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Speecbwriting ·
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Dear Mr. Edmonds:
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Enclosed plea~e- fing a copy of the latest edition· of Next Step magazin~, ~~nationally distribut-ed
' . :quarterly. I;ve also included a reprint of the Business' Week special section,_ Di~ersity: M~g the'
-_ - · Business Case that we· helped to develop anQ som~ other mformation ·for your review. Many of our-readers ·
' say
that
we are 'the nations, ~umber
one. diversitY
~d. multici.dtural
magazine.
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·W.e would like to assist you. in improving ra~e-relations.' The~e. is a~great deal of synergy betWeen our. goals .
. and I'd like to arrange ameetjng: with you. to share' ideas about how we _can work together. After reviewing '
. the enclos<xl matenal you can contact me directlywith question~ at 215-387-2387.
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,, 'From our platfo~ we are boldly ~ucating the country and providing unique .forurit f~~ the diversity
di_scussio~. We look not only .at ~diversity in. terms of race
·gender, b~t also discuss class differences,. _· ·.
· ·. work/family is~ues, gay and lesbian developments, and mO:re.- Our coverage .includes th~ workplace but also .
' goes beyond ·corporate Ainenca into politics;" sports, social issues and e~tertaiiunent
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··Our goal i; t~ change the attitUde~, dialog~es, and ipcrease th~ discussion about diversity matters. W~ ~iew.
diversity as the united· blerid orcollective niixtun~ marked 'by both similarities and differenc~s. White males,
"'. gays-and-lesbians, African-~ericans, white ~omen:Hispariics, corporate executives, Asi~s'and people.
· · with disabilities are all represented in a societal bl~nd ..As the composition of our nation bec9me~ .
' 'increasingly diverse, ·understailding the individual ingredients, the overall blend, and_ the container that holds· it beconl:e cfit~cally
important.
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· Thankyou for your-attention·. I loo~.forward to developing a mutually rewar~ing partnership. · . ·
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P.O: Box 38584
Phil'a'liel~-hia, :PA 1910~.
215/387-2387 Fax 2-15/387"236; http:/jww~.'magamau:comj~agaz!ne/89869/Ne~t.::.Ste.·p.htm
�Business Wee~J~iversity Section
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Advertisers Get Bonus
Circulation in NEXT STEPG
Business Week taps resources of new diversity publication.
Business Week has teamed up with NEXT STEP, The International Diversity Guide, to provide
bonus circulatior.t for advertisers of Business Week's upcoming Diversity special advertising
section, "Divers~ty: Making the Business Case." The special section will run in the December
9, North American Edition of Business Week, reaching over 6 million executive readers across
the country. In :addition, all Diversity section advertisers will receive a free ad page in the
January 1997 issue of NEXT STEP, worth over $5,000.*
Since its launch in January 1996, NEXT STEP has built a circulation of 20,000 and has been
gaining national attention among corporate professionals, managers and executives, political
leaders, public administrators, and college and university officials and students.
Serving as a tool for its readers, NEXT STEP addresses many of the challenges that
individuals, corporations, and other institutions face as we move into the 21st century. Among
them are valuing and managing diversity, international expansion, career opportunities, education, and personal development. The publication is headed by Chief Editor Keith Ellison,
and General Manager Norman Bond.
*Advertisement must be incremental to any ad schedule to earn NEXT STEP bonus page.
For more information on the Diversity special section, please contact your local Business Week
representative or:
Jeff Maiers
Project Manager
Business Week, Chicago
Phone: 312-61()..3303
Fax: 312-616-3372
Beyond news. Intelligence.
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Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
��.
NE)\! STEP.
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Statement of Readership ·Information (Fall1996) * .
Number of copies printed per issue:
Estimated readers per issue: ·
20,000 .
60,000
Average Household Income·
$84,000
Education of some college or higher
90%'
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Occupation in Professional/Managerial · 86% .
40%
40%
'15%.
4%
1%
Percentage African-American:
Percentage Caucasian:
Percentage Latino/Hispanic:
Percentage Asian:
Perct(ntage Native-American:
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Age Distribution:
19-.29
30-39
40 -·49
50.59
60+
20%
30%
20%
20%
10%
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Closing date for May/June 1997 issue: April23, 1997 (space reservation and materials)
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We hope that this information is sufficient for your purposes. If not please contact us at (215) 387-2387.
• This data is drawn from sev~ral sources including:
Frantz Lithographic Service, ln(f. (printer)
· 1505 Ford ROad
·
Bensale~ PA 19020
(215)245-5848 \
Roadway Package Systems
(412)269-1000
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Next Step Enterprises
reader response form and survey
• management information
P.O. Box 38584 Philadelphia, PA 19104 215/387-2387
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Fax 215/387-2367 http://www.magamall.comjmagazine/89869//Next_Step.ht~,.
�Jobs
INSIDE SECTION 6
Advertiser index: see page 2
Nursing/allied health jobs
Engineering opportunities
Computer/Info. System listings
Sales positions
SUNDAY. MARCH 30, 1997
Carol Kleiman
JOBS
View .diversity
as opportunity
in the workplace
etters, I get letters-and faxes and
phone calls and e-mail-from readers
who want to know how to get and
keep the jobs they want and want
explanations of the latest trends in
the labor market.
Q-1 hear the word "multiculturalism"
a lot. What does it mean and how does it
apply to the workplace?
A-According to the Random House Dictionary (second edition, 1983), multiculturalism
is "the preservation of different cultures or
cultural identities within a unified society, as
a state or nation."
Or workplace.
Norm Bond of Philadelphia, publisher and
general manager of Next Step, a quarterly
international magazine "devoted to multiculturalism and diversity, has a proactive
approach to the word:
"My definition means including or reflecting the values, contributions and sensitivities
of more than one culture," said Bond. He and
Keith Ellison fmmded Next Step in 1996.
Bond. who has a bachelor of arts degree in
business and economics and a master's in
information science from the University of
Pittsburgh, says multiculturalism is important for workers to understand because "the
work pool decreasingly is white male. More
women and minorities, African-Americans,
Hispanics. gays and lesbians, disabled people,
Generation Xers and Baby Boomers-all are
in the labor force.
"With the emphasis on team building and
fewer employees, you have to know how to
interact with people from various back~rounds in order to be productive."
Employees. says Bond, should "get all the
education [they] can. keep an open mind and
have respect for other cultures. The key is to
L
Photo for the Tribune by Chris
Gardner;~
Norm Bond (left) and Keith Ellison hold copies of their magazine, Next Step, a quarterly
devoted to multiculturalism and diversity, in front of the Philadelphia Art Museum.
see diversity as an opportunity, not a threat."
Q-I have created a Web page that is
devoted to f"mding a new position. However, I don't seem to be getting many
responses. Do you think there are too
many of them out there and that they're
becoming ineffective?
A-No, I don't think there are too many out
there. And, instead of becoming less effective,
they're becoming even more popular and
more important. A Web page can't hurt. But,
at the same time, continue your job search in
the more traditional, non-electronic venues.
ism, but I have no experience. But I do
have a bachelor of arts degree in English
literature. Where do I begin?
A-Take. some journalism courses and
write, write, write. With the trend toward a
contingency work force rather than full-time
workers also occurring in the media, opportu
nities for freelance writers abound. Start
building up your scrapbook.
Q-I'm disturbed by the many helpwanted ads that ask for salary history.
What business is if of employers to know
what salary I'm currently making? Why
don't they give a salary range in the ad?,
It's totally unfair and unjust for employers to ask. How do you skirt this salary
history issue and still get a job interview
Q-;When are employers gomg to be
loyal to their employees and offer job
security instead of constant "downsizing,"
"restructuring" and "re-engineering?"
Thanks for letting me get my frustrations
A-I agree: It's a lose-lose situation for the
off my chest. Please answer my question
job-seeker. That's why I urge an applicant not
so I can go back to my job search.
to answer the question but to state that you
will be happy (even if you won't be) to disA-Forget employer loyalty. It's gone to
cuss salary in person and are extremely flexiWall Street and the company bottom line.
ble (even if you're not) on the subject.
Your only defense is to be loyal to yourself
If you feel you must answer something to
and to get all the education, skills and training possible to make yourself valuable. Happy get the interview, give a wide range, such as
"my present salary is in the $30,000s."
job search!
Send e-mail to ckleiman@tribune.com
Q-I'm interested in a career in journal-
�wlie ].Pftiiaoelpftia j)nquirer
Section C
Amex.
Dividends .
Fax Services .
Mutual Funds .
Nasdaq ..
Nasdaq Small Cao.
Business
Friday, November 22. 1996
c
C7 NYSE..
. ...... C
C7 OTC Philadelohia. . .
(
C4 PhiiEx listings .
(
C2 Regional Earnrngs .
C6 Sales and Earnrngs .
C6 Stock-Ouole Hotlrne .
Philadelphia Online: hlto:. ·:: ::w.ohillynews.cc
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PUBLISHING
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The Philadelphia Inquirer I REBECCA BARGER
Partners Keith Ellison (left) and Norm Bond work in their crowded office in West
Philadelphia. They'll be producing a special diversity section in Business Week next month.
Diversity magazine says
it's needed more than ever
Next Step talks about the
workplace and other areas.
By Ro,;land Brhr~s
i\qUHE!l ST.-IFF \I'RIH:H
The Texaco tapes. sexual harassment within
the milit<Jry. corporate Jiversity-traming programs: They're generating discussions of race.
gender and understanding. They re separating
the surprised from the lung-suspicious. ;\nd
they're giving legitimacy to Next Step. The International Diversity Guide, a magazine that was
started this year by two Philadelphians.
"The Texaco thing is a blessing to our publicalion. We're new. and people will have more of an
upen ear to the publication.·· said 1\:eith Ellison.
publisher and chief editor. "l.lefore Texaco. people thought diversity was dyin~ ...
(
But not Ellison.
He transformed a graduate-studies project at
the Wharton School from a recruitment magazine to a 20.000-circulation diversity publication
with the unabashed advocate's aim ·'to help
kick-start new diversity programs und supplement existing ones." lie also brought in a pnrt·
ncr. Norm Bond. publisher and general manager of Philadelphia magazine.
.-\ccording to the American Institute for Managing Diversity, the quarterly is one of a very
f8W magazines covering the topic. \\'D-Workforce Diversity. published by Equal Opportunity
Publishers in Huntington. N.Y .. produces a free
16.000-circulation publication that is distributed
to college campuses and through professional
societies. And several newsletters target h urnanrcsources executives and diversity-training specialists.
See NEXT STEP on C8
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There's a real need for us,
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NEXT STEP from Ct
~.!.1HE! !: .!PHILAD.! : ~E·LP: : : :. :.H:.:.I:.:. .:.AIN:.: :!.: :.QUIR=ER: : .:.
"There is a lot of stuff to get )'Our
hands on. but there is not anYlhJDg
available to the masses." Bond Slid.
MWe differentiate ourselves based
on quality, completeness and n..
tiona! distribution."
Ellison, Jl, and Bond, JJ, say they
want to reach professionals and
managers 25 to 44 years of age. A«>
cording to Next Step's statement ol
readership information, 46 peJ"Ceelt
of the magazine's readers are Af.rican American. 40 percent whJte. ll
percent
and 2 percent
_ _ _ _ _ _ _ _ _ _ _, Asian
andHispanic,
Nahve American.
College
readers, profe.ssfonals 39 percent
•When people plcl ap the public.
tfon, they c.anl leU who ft'l for.
We're trying to pat out a magazine
lhat'a• nondhisfYe. Hand 1114. "'ur
challenge is to reach white males
that may Dot feel diversiiJ Ja for
them.•
Next Step's editoriAl content wiD
eventually focm on multicultural
aspects or sports, r.:Utlcs, entertlfD.
ment and workp ace Issues, Bond
aatd. For now, the tw~man publishJog team lt1lJ has a corporate focus.
The divemty,
~ea~ aection
force
Cornercoven wort.
talb
Offi~
Wi~. !Xecut!~es; ~rpo~~
outlillesspedficcorporafep~
and areer opportunJttes; Global £Ill
posure covers CU!turaJ aspects or lD
ternational management;and[duQ
lfon loots at graduate progriiDJ an~
education professionals.
!
The two men an wortJng With fD.i
cram
PeriodJe&IJ. ot
uVerg:ne.'l
Tenn., to distribute the mqazfne
more than soo bookstores, 2115 coJ.'
10
leges and 1ULiversft1es_ and ISO corporations across the country.
Ellison and Bond are former mil
marketing representatives and f,..
l!rnJtyJot
broth
en_ -we as
relate,
have
of differences
well and
We
I·diversity magazine's editor savs:
. 'J . < Ii :::s:i%~~=~~
students consnrute 51 percent of Ua
FOClll ..
round1 eacb other out,.. Bond said_
1
1have
the potential to play a great complete. tlley11 move out or Bond's
.
; role," Thomas said. "To base a mag• home office into the West Philadel·
i z:ine on something some consider a phia Business Development Center
fad 1s pretty courageous.. •
next month .. lbey11 begin the_ir
The duo also spend time seeking search for investors to put 52 mil·
advertising, a majority or whiCh 11 lion into the magazme. In f1ve
recruitment ads. Getting product yean, they would hke to publish
ads is one or their goals as the mag• every two months and increase the
zlne develops.
circulation to
- 200,000 sui>They say their competition is mag. acribers; 100.000 1n bookstores.
lzines such as Business Week, Blacl
Selling the idea to readers at a
Enterprise lllld Working Woman.
bookstore could be a challenge.
Next month. however, they're Thomas said it would take five ye~
teaming With the competition to to move copies orr ma~azJDe
produce a diversity section ill Basi- ahelves. Bond and Dhson wtll not
ness Week called Diversity: llak.Jn& know how their first bookstore isthe Business Case. Advertisers fll 111e bas sold until their January isthat issue Will reulve free eds IJl 111e hits the shelves. But a manager
Next Step. and Next Step w111 , . at Gene's Books In King of Prussia
• celve advertising revenue from said no copies of the fall issue had
! Business Week.
been sold.
: "We feh the editorial Integrity ol
Another challenge Is communiNext Step was the best out there... ating the issues fairly. "They have
llid Jeff Ya.iers, regional manager to have balanced coverage,•
• and project manager for Business . Thomas sal d. MNot Just cbamplons or
Week. "''bey were knowledgeable diversity and success stones. but
about the business, and they belped also honest dialogue about what lt is
aeU the section as well. •
and ought to be.••• You Deed to &eu·
1bat project completed. Ellbo11 erate heat first in order to give orr
and Bond are wortmg on the p~ ·the Ught."
mary conceru or most small-basi1be Dext problem w111 be image. ·
11ess owners: capital.
Some people equate dlversity with
Now that their business plan II affirmative action or corporate
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AmerfQ, Bond said.
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-we
want ID move beyond. the
workplace and not limJt ourselves
to a trade publication that can only
tall about a Texaco Issue," he said.
"Dfvemty 11 a corporate American.
tenD. Our long-term pllll ts to be a
multicultural pubJicatiOD ••• look·
fDg at the clemograpi!Ja or die
United St.tes and ~ thq
change.•
·--
"We don 'l hiVe to be diversl!J spefind
dallsts
them.
because
bringall
them
we together,
have to do
and
.Is
Jive them a Yehfcle to put bout.•
I Bond Slid.
I Bond and Ellison spend much of
: their
conferences -10 to 15
• a year, they estimate- networking
I and recruiting experts, 11lch as ROG: eeveJt
founder and
: ident of the Americ.an Institute for
· IIan aging Diversity.
•J applaud the magazine. 1bey
time~
Thomas.lr~
pr~
�Next Step
P.O. Box 38584
Philadelphia, PA /9104
Next Step, Diversity Publication Launched
International Publication has been eagerly anticipated!
For Immediate Release
Friday, January 19, 1996
Contact:
Norm Bond
Next Step Magazine
216-387-2387
Phlkldelphill, PA-Ke/th D. Ellison, Founder and Norm Bond. General Manager today announced the relea.s.
ofNext Step, the International Diversity Guide. The publication primarily serves as a profossionaltoolfor
diversity management, International expansion, and ci:ueer and educational advancement. It provides
valuable information on effectively managing diversity In the workplace. In today 's global environment,
diversity management is a key element in obtaining and sustaining a competitive advantage. People ore the
most important resource to any organization and many organizations are losing valuable talent due to a lack
ofunderstanding in the area ofdivers/ ty management.
Many ofcorporate America's leading corporations are featured in the inaugural edition ofthe publication. ·
Including AT & T. Clticorp/Citibank, IBM. and Procter & Gamble. In addition Clifton R. Wharton, Jr.font~er
Chancellor, State University ofNew York System; former Chairman and CEO, TJAA-CREF; and fanner
Deputy Secretary ofState, Bill Gray, CEO, United Negro College Fund, and Mrs. Lolda Lewis, CEO ofTLC
Beatrice International Foods provide anecdoctal interviews and articles in the publications first issue.
Feedback received from a pre-release during the 22nd Annual Whitney M. Young Conference, organized by
the African-American MBA Association ofthe Wharton School at the University ofPennsylvania was
overwhelmingly positive.
Founder Keith D. Ellison, a I995 MBA graduate ofthe Wharton School said, "our goa/Is to give our readers
the most useful information for working in a diverse environment. I am extremely excited about the response. "
General Manager Norm Bond was also pleased "I think the publication has a tremendous upside potential.
1
Professionals and students are already gaining valuable understanding about diversity from the magazine. It's a timely, quality publication and the readers I've spoken to are giving it very high marks. "
The two partners were also heavily promoting the guide at the National Black MBA Association Conforence
held in Boston, MA In September of 1995. Their focus has been maintained and today their vision became a
reality. As the two principals ofNext Step Enterprises, Inc.. a newly formed corporation they look forward to
sharing their knowledge about diversity as well as entrepreneurship with other individuals, groups, or
organizations through their publication or directly.
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Clinton Presidential Records
Digital Records Marker
-
fA
••
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
.!
�·aubegger, Latina
�
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Terry Edmonds
Creator
An entity primarily responsible for making the resource
Office of Speechwriting
James (Terry) Edmonds
Date
A point or period of time associated with an event in the lifecycle of the resource
1995-2001
Is Part Of
A related resource in which the described resource is physically or logically included.
<a href="http://clinton.presidentiallibraries.us/items/show/36090" target="_blank">Collection Finding Aid</a>
<a href="https://catalog.archives.gov/id/7763294" target="_blank">National Archives Catalog Description</a>
Identifier
An unambiguous reference to the resource within a given context
2006-0462-F
Description
An account of the resource
Terry Edmonds worked as a speechwriter from 1995-2001. He became the Assistant to the President and Director of Speechwriting in 1999. His speechwriting focused on domestic topics such as race relations, veterans issues, education, paralympics, gun control, youth, and senior citizens. He also contributed to the President’s State of the Union speeches, radio addresses, commencement speeches, and special dinners and events. The records include speeches, letters, memorandum, schedules, reports, articles, and clippings.
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
An entity responsible for making the resource available
William J. Clinton Presidential Library & Museum
Extent
The size or duration of the resource.
635 folders in 52 boxes
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Original Format
The type of object, such as painting, sculpture, paper, photo, and additional data
Paper
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
UCSD [University of California at San Diego] – Diversity in Business
Creator
An entity primarily responsible for making the resource
Office of Speechwriting
James (Terry) Edmonds
Identifier
An unambiguous reference to the resource within a given context
2006-0462-F
Is Part Of
A related resource in which the described resource is physically or logically included.
Box 42
<a href="http://www.clintonlibrary.gov/assets/Documents/Finding-Aids/2006/2006-0462-F.pdf" target="_blank">Collection Finding Aid</a>
<a href="https://catalog.archives.gov/id/7763294" target="_blank">National Archives Catalog Description</a>
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
An entity responsible for making the resource available
William J. Clinton Presidential Library & Museum
Format
The file format, physical medium, or dimensions of the resource
Adobe Acrobat Document
Medium
The material or physical carrier of the resource.
Reproduction-Reference
Date Created
Date of creation of the resource.
12/9/2014
Source
A related resource from which the described resource is derived
42-t-7763294-20060462F-042-002-2014
7763294