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FOIA Number: 2006-0462-F
FOIA
MAR~~~R
This is not a textual record. This is used as an
administrative marker by the William J. Clinton
Presidential Library Staff.
Collection/Record Group:
Clinton Presidential Records
Subgroup/Office of Origin:
Speechwriting
Series/Stat'f Member:
Terry Edmonds
Subseries:
10987
OA/ID Number:
FolderiD:
Folder Title:
Kick Butts bay (Underage Tobacco Use)
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�U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES
August 23, 1996
REDUCING CHILDREN'S USE OF TOBACCO: A CHRONOLOGY
February
25,
The
1994:
Food
and
Drug
Administration
(FDA),
responding to a petition asking FDA to regulate low-tar and lownicotine cigarettes, writes a letter to the Coalition on Smoking or
Health
stating that
whether
it
has
the Agency will
jurisdiction
over
consider
the
question of
nicotine-containing
tobacco
products.
March 25, 1994: Food and Drug Commissioner David A. Kessler, M.D.,
testifies before the Subcommittee on Health and the Environment of
the House Committee on Energy and Commerce on FDA's preliminary
evidence -- including industry patents and analyses of nicotine-totar
ratios
that
cigarette companies
control
the
levels
of
nicotine in a manner that creates and sustains addiction in the
vast majority of smokers.
April 14, 1994: The Subcommittee on Health and the Environment of
the House Committee on Energy and Commerce hears testimony from the
chief executives of seven tobacco companies on the industry's views
on nicotine addiction and on industry practices with regard to
nicotine,
and
each
executive
products is addictive.
denies
that
nicotine
in
tobacco
�-2April 28, 1994: The Subcommittee on Health and the Environment of
the House Committee on Energy and Commerce hears testimony from two
former Philip Morris scientists, Victor DeNoble and Paul Mele, on
their
company-sponsored
research
establishing
the
addictive
properties of nicotine.
June 21, 1994: Food and Drug Commissioner David A. Kessler, M.D.,
testifies before the Subcommittee on Health and the Environment of
the House Committee on Energy and Commerce on evidence developed by
the
FDA of
the
cigarette
industry's manipulation of
nicotine,
specifically one company's breeding of high nicotine levels in one
strain of tobacco and the use of chemical compounds in cigarettes
to enhance nicotine delivery to smokers.
August 2, 1994: FDA's Drug Abuse Advisory Committee holds a public
hearing
on
the
addictiveness
of
nicotine-containing
tobacco
products and concludes that products currently marketed contain
nicotine at levels sufficient to create and sustain addiction in
consumers.
August 10, 1995: President Clinton announces the proposed FDA rule
to reduce the access and appeal of tobacco products to children and
adolescents and his goal of reducing children's use of tobacco
products by 50 percent within seven years of final Agency action.
The rule is published the next day in the Federal Register and a
public comment period begins.
�'
>
···''
-3-
1996: The public comment period for the proposed FDA
January 2,
rule closes, with a total of more than 95,000 different comments -more than 700,000 pieces of mail -- received.
January 18, 1996: The Department of Health and Human Services and
the Substance Abuse and Mental Health Services Administration issue
the final synar Rule designed to ensure that states and territories
adopt and enforce laws prohibiting the sale or distribution of
tobacco products to children.
March 18,
1996:
FDA re-opens the public comment period for the
limited purpose of seeking comments on the statements of three
former Philip Morris employees about that company's manipulation of
nicotine in the design and production of cigarettes and to seek
comments
on
further
explanations
of
certain provisions
in the
proposed rule.
April 19, 1996: The limited comment period closes.
August 23, 1996: President Clinton announces the publication of the
final
FDA rule to restrict access and reduce appeal of tobacco
products for children and adolescents and FDA's proposal to mount
a national mass-media campaign for young people on the dangers of
tobacco use.
####
Contact:
Jim O'Hara
(301)
443-1130
�U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES
OFFICE OF THE GENERAL COUNSEL
PHONE: (202) 690-6318
FA{{: (202) 690-7998
DATE:
.february 25, 1997
'·
TO:
ELIZABETH DRYE
fax: 456-7028
FROM:
II
ANDREW D. HYMAN :
Special Assistant to the General Counsel
U.S. Department of Health and Human Services
Office of the General Counsel, Room 707F
200 Independence Ave., SW
Washington, D.C. 20201
COMMENTS: Youth access info:
• • ••••
•.J•
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•
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. Widespr.ead.youth, access to tobacco remains ·a serious problem in our co\uitiY. :National.data from the
1995 Youth Risk Behavior Survey show that over three-quartets of high school students under age 18 who
had purchased cigarettes in the previous month had not been asked by the clerk to show proof of age. In
this same survey; students reported that their niost common source of cigaretteS was purchasing them from
stores. Other national data from the 1993 Teeriage Attitudes and Practices Survey found that 62% of
smokers aged 12-17 years usually bought their own cigarettes.
Numerous local studies in which underage minors attempted to buy cigarettes have documented the ease
with which minors·are ~ble to purchase cigarettes from both vending machines :and over-the-counter retail
... outlets. Minor~~t~~'ually/able to purchase cigarettes in over half of attempts from over-the-counter
outle~ and over 90% 'of the time from vending machines. Other local studies have shown that enforcement
of minors' access laws, espeCially laws requiring the retailer to check for proof of age, can significantly
reduce the percentage of retailers who sell cigarettes to minors.
No. of Pages (including cover): 1
PRESERVATION
PHOTOCOPY
t~;"' ·.-N
�I
;
U.S. DEPARTMENT OF HEALTH AND HUMAN· SERVICES
August 23, 1996
KEY ELEMENTS OF PRESIDENT'S PLAN
TO REDUCE CHILDREN'S USE OF TOBACCO
President Clinton today established the nation's first-ever
comprehensive program to protect children from
the
dangers
of
tobacco and a lifetime of nicotine addiction with the publication
of the Food and Drug Administration's final rule on tobacco and
children, and with FDA's initiation of a process to require· t·obacco
companies to educate children and·adolescents --using a national
multi-media
campaign
about
the
dangers · of
cigarettes
and
smokeless tobacco.
This comprehensive and coordinated plan is intended to reduce
tobacco use by children. and adolescents by 50 percent in seven
years.
such
It builds on previous actions taken by Congress and others
as
prohibit
the
ban
on
television
advertising
and
state
the sale or use of tobacco by children.
recommendations
by
the
American
Medical
It
Association
National Academy of Science's Institute of Medicine.
laws
to
follows
and
the
Experts have
consistently recommended that the keys to achieving the goal are
reducing
access
and
limiting
the
appeal
to
children.
This
ambitious initiative accomplishes that objective while preserving
the availability of tobacco products for adults.
�-2-
Reducing Easy Access by Children
Children and .adolescents continue . to have
tobacco products.
easy access
to
In 13 studies reviewed by the Surgeon General,
minors were successfully able to buy cigarettes 67 percent of the
time.
Of the nine studies of vending machines,. illegal sales were
successful on average 88 percent of the time.
•
The FDA rule will:
Require age verification and face-to-face sale · (except for
mail orders),
and eliminate free samples,
and the sale of
single cigarettes and packages with fewer than 20 cigarettes.
•
Ban
vending
machines
and
self-service displays
except
in
facilities where only adults are permitted, such as certain
nightclubs totally inaccessible to persons under 18.
Reducing Appeal to Children
Tobacco products are among the most heavily advertised and
promoted products in the United States, with t:Qe tobacco industry
spending more than $6 billion annually.
are
widely
promotion.
exposed
to
and
influenced
Children and adolescents
by this
One study found that 30 percent of
advertising and
3~year-olds
and 91
percent of 6-year-olds could identify "Joe Camel" as a symbol of
smoking.
Another study found that 86 percent of underage smokers
who buy their own cigarettes purchase one of the three most heavily
advertised brands.
The FDA rule will:
�-3-
•
Ban outdoor advertising within 1,000 feet of schools and
publicly-owned playgrounds.
only
advertising
for
Permit black-and-white text-
al.l . other
outdoor
advertising,
including billboards, signs inside and outside of buses,
and all point-of-sale advertising.
Advertising inside
Educating Children About Real Dangers of smoking
In addition to the rule and its provisions aimed ·at reducing
access and appeal, the FDA will propose to require each of the six
tobacco companies with significant sales to· children to educate
young people about the real health dangers associated with the use
of tobacco products.
This national multi-media campaign, including
television spots, would be monitored for its effectiveness.
�-4-
The FDA will initiate the process under Section 518 of the
Federal Food,
Drug,
and Cosmetic Act,
which allows the FDA to
require companies to notify consumers about the unreasonable health
risks of their products.
Focusing on Children
In reviewing the more than 95, ooo individual comments }:"ecei ved
from the public during the comment period, the FDA made a number of
changes aimed at more narrowly targeting the rule to its goal:
reducing the use of tobacco products among children and adolescents
under 18.
•
Changes include:
Vending
machines
a~d
self-service
displays
will
be
allowed in facilities where only adults ar~ permitted.
By removing vending machines and self-service displays
from sites accessible to children, the rule's goal will
still be acnieved, and the Agency will closely monitor
·the effectiveness of this provision for two years to
determine if addit~onal restrictions are necessary.
•
Mail-order sales will be permitted.
This provision will allow
adults in rural or isolated areas to have access to these
products.
use mail
There was little evidence presented that children
order at the present time,
monitor future trends.
btit the Agency will
�·'
-5-
·•
Advertising using color and imagery will be permitted in
"adult _only" facilities totally inaccessible to persons
under l8, provided that the advertising is not visible
from the outside and is not removeable.
Some state and local laws that are different from,
or in
addition to, this rule will be preempted under this rule. However,
the Agency is establishing an expedited process for state and local
government
regulations.
to
apply
for
waivers
for
more
stringent
laws
or
The FDA believes the requirements it is establishing
set an appropriate floor; .but as a matter of policy, the Agency
should leave open the possibility for state or local governments to
adopt more restrictive requirements.
State laws not related to the
rule -- such as local bans on smoking in restaurants -- will not be
affected.
####
Contact:
Jim O'Hara
{301}
443-1130
�'
·•,
•
•
•
•
•
••
•
•
•
Starting February 28,1997
No sales of cigarettes or smokeless tobacco to anyone
under 18.*
Photo ID check required for anyone under 27.
Starting August 28, 1997
No vending machines or self-service displays except
in places that never have anyone under 18 present.
(Products sold only in a direct, face-to-face exchange.)
No sales of single cigarettes ("loosies") or packs with
fewer than 20 cigarettes ("kiddie packs") .
Coupons for cigarettes and smokeless tobacco
redeemable only by adults in a store, not through
the mail .
No free samples of cigarettes or smokeless tobacco .
No outdoor ads for cigarettes or smokeless tobacco
(including on store windows) within 1,000 feet of a
school or public playground.
Tobacco ads generally must be in black text
on a white background without pictures or colors.
Color or picture ads are permitted only:
• In any publication with a youth readership of 15%
or less and fewer than 2 million youth readers; or
• In places that never have anyone under 18 present.
No give-away of any gift or item to anyone in exchange
for a tobacco proof-of-purchase or as part of a sale of
cigarettes or smokeless tobacco .
No sale or give-away of hats, t-shirts, or other items
identified with a tobacco brand.
Starting August 28, 1998
+
No sponsorship of any sporting or other event, team,
or entry identified with a tobacco brand. But,
sponsorship in the corporate name is permitted.
* The age may be higher in your state.
.............. .................. ····· .................. "-------- ..· · · - - · - - - - - - - -
�197
WED '11: 29 FAX 456 6704
CABINET AFFAIRS
14!001
"'"~.>!1"1;~·.:: ..~;;_
THE WHITE HOUSE
OFFICE OF CABINET AFFAIRS
Roorn 160 OEOB
Washington, D.C. ZOSOO
Telephone: (202) 456·2572 .
Faxsimile: (202) 456-6704 .
FAX COVER SHEET
Z/2)
DATE:
TO:
PHONE:
C~7o9
FAX:
FROM:
)
l\1ESSAGE:
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c~b. Aff~lr.c
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NO.OFPAGES:
(lncluding Cover Sheet) '
PRIORITY:
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�CABINET AFFAIRS
11:30 FAX 456 6704
141002
~NA.8ANIJAGQ
1998 Advocata flf lbe
v..,.
Anna Santiago 5l1tends Highland Park High School in Highland Park,
Ulinofs. She 1$ an exceDent studem With a history of participating in
extraeumcuJar school activities.
As 8 1'88Uit cf her eig nth grade involvetn$nt with a club caned Problem
I
SolvJng, Anna received the CAMPAJGN FOR TOBACCO-FREE KID$' 1S96
AdyoCi!te of the Year Awam. This honor was bestowed upcn her for her .
lead&tship role In battling teenage·tobacoo use With a team of d888mates and
teacher Susie GreonwaJd. The group·s mlssfon took them to the Highland Park
City Couool, WhSTA they proved that loe:!l merehanb were ~Uing ~bacco
pn;,ducts to minora. As a rault Of their lobbyfng af'for1a, the Council passed an
ordinance that prohibited the saltl of tobacco produem to te&nagars.
Last August. Anna was Invited by the Clin1on Administration to be present
. with President Clinton when he slgnad 1M FDA rul& that timlts the Mle of
tobacco produeta to rninore. Anna was with the P~sldent in bot, the Ov•l Offi~
and during the Rose Garden ceremony; the signing was featuroo on C.SPAN.
Anna and several cla88mates, elong Y.1th th~ir Problem 5olvJng teacher.
were preaent at the Kids Convention in Chicago. Illinois, in August, 1996, to
demonstrate their support of prohibiting the sale of tobacco products to minor$.
As a reault, Anna was 8$ked by the IJiinofs Coalition ,AQainst iobaeco (I CAT) to
be the youth representative at ICAT's November. 1998 ftrndrai$er.
Anna has b$en lnterviW~ed numerous times about her wori< in fighting
tcbacco. Her effon& have been featured in many public;ations across the
CXlunby. ineludfng •Junior Scholastic," '"Junior Schola~tic Math & Science,
•sports Illustrated for Kids," •1s" masazine and crreen• m11gazlne.
8
###
N A.. T r O.N A L CENT & R F 0 R T 0 8 A C C 0 • f RIfE II: IDS
110,. L S'TIHET, NW
•
3VITE 600
•
WASHIN<il'ON, Dr. 2nO:Hi
';."'~ 7 ~J .--~....
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�'97 APR 14 PMB:47
Draft 4/14/97 .8:30pm
PRESIDENT WILLIAM J. CLINTON
REMARKS ON KICK BUTTS DAY
ANDRIES HUDDE JUNIOR HIGH SCHOOL
BROOKLYN, N.Y.
April15, 1997
,j·
~
\
�•'
Acknowledgments: Principal Julia Bove.
Rep. Chuck Schumer: Whether it's taking on the
NRA and passing assault weapons ban, fighting for crime
bill/1 00,000 police, or taking on tobacco subsidies, Rep ..
Schumer is a tireless fighter for the health and safety of
New Yorkers.
Rep. Major Owens: National leader for education and
::
for New York.
NYC Public Advocate Mark Green: Thanks for
creating Kick Butts Day all across USA. From being first
official to·ask to ban cartoon figures in tobacco ads-- to
· k an d un1nsure
·
d k"d
. f1.J.gh....t rtOr at r1s
1 s -- a 1ead.1ng
h1s
",.
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'
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:~ ·.· ~ ·, :·~·-~:·~·
.
national fighter for children.
1
�Thanks also to Campaign for Tobacco Free Kids (Bill
Novelli), who sponsor Kick Butts days all across the
country.
And thank you to Ayana Harry [Eye.;.ya-na Harry]
[8th grader who will give the results of their survey of
tobacco ads in the vicinity of the school].
I am delighted to join with the young people here at
Andries Huddie [An-drees Hud-dy], around New York
City, and all across America, for my second annual "Kick
Butts Day." All of you should be very proud of the work
you have done to take on the tobacco cor.npanies and their
marketing can.tpaiga::;. ~l1at coilvince kids to start smoking.
2
�It's hard growing up today; you are bombarded by
millions of sophisticated images that try to sell you on
doing what's cool, what's sexy, what's grownup, even if it
isn't good for you. Adults tell you all the time to resist
peer pressure. But sometimes standing up to millions of
dollars of advertising pressure can be just as hard. It takes
courage and moral backbone. And that is what you are
=.<
showing here today.
You may not realize it, but you are beginning a habit
-·a good habit, one that will stick with you throughout a
lifetime - the habit of service. You have found out that
when you and your friends put your heads together to
rrtake your community a better place, it makes a
difference; it's fun; it builds a community that cares.
3
�-
~
...... . _. . . , ..............,,. . . . . . . _. . . . . . . . . . . . . .- ........................., . . . . . . . .._. . . . . . . . . . . . . .,,,....._. . . . . ,. ................, ..., ......... . _............... - . . - ........
::~·,-...~"-'"""'"""""'''l"'..,....._
~-~----
.. .
Today is also National Youth Service Day, and here
in Brooklyn, AmeriCorps members are helping kids who
need it, giving them extra help with homework, tutoring,
or just an older person to talk to. Some of them are here
today, and I would like to salute and thank them.
Here is why I believe that the citizen service here in
f.i
Kick Butts Day is so important. All of you have the
brightest future·any generation of Americans has ever had.
The great changes in technology and science, that you
learn about here in school, will open opportunities your
parents can only dream of. The growing links between all
the nations of the world will make America the _strongest
nation on earth.
4
�•.
All this can be yours in the 21st century. But if you
do not grow up healthy and strong, if you do not stay
away from the influences that can ruin your life, all this·
opportunity will mean nothing.
Tobacco kills more people than AIDS, alcohol, car
crashes, and drugs combined. And today, like every day,
across America 1000 teenagers will start a habit that will
cut short their lives. You are just entering adolescence;
you probably sometimes feel that your bodies are
. indestructible. But study after study shows that kids who
think they can kick the habit at age 15 are still smoking at
25 and 35 and beyond. But someone who doesn't start
smoking in their teens, will very likely never smoke.
5
�...
-
. . . .--.--...-......- .._.._...................... ----'- .. ~ ..-~-~ _.:,:_:-~--:.-:::;-_-_~_-_-:..- -· .. ------------ ----~~--- . .------- ··-·
~::.~~~,~~"\..'C\.."'-'~~ ~~''''~~--....
In towns and cities all across the country, people are
coming together in a great movement to protect young
people from tobacco.
, Kick Butts Days are a ,critical part of this movement. .
We have heard about what you and other young people
have done here in New York already. Kids from Queens
t-~
who will go to Times Square this afternoon to ask
pedestrians to pledge not to smoke. Kids from Edw·ard R.
Murrow High School who educate shopkeepers about
<•.·
selling to minors. Students from the Heart of Harlem
project who are tracking the tobacco ads in their
community. Hundreds of other projects, here and around
the country, by young people, for young people.
6
�Many state and local officials have done what they
can, taking the tobacco companies to court and trying to
protect young people, and banning vending machines and
free samples, and protecting indoor air quality as you have
done in New York. I am very pleased that later this
month, City Council Speaker Peter Vallone will introduce
legislation to protect children from tobacco ads near New
York's schools. He's here today, and I want to thank him,
too.
And last August, the national government said that
"'Ne would do our part. We issued tough new rules that
·~will
stop the marketing of tobacco in a way that lures
young people.
7
�We said: From now on, no tobacco ads and billboards
near schools ... no to Joe Camel in magazines read by
teens ... no to cigarette vending machines.
Working together, will put Joe Camel and the
Marlboro Man out of reach of our kids forever.
In the time since we first began to act to stop tobacco
from marketing their products in ways that reach children,
the tobacco companies have not given up. And
sometimes it seems that the marketing campaign has
gotten more sophisticated than ever.
8
�Virginia Slims is now sponsoring CDs and concerts.
Joe Camel cartoons are now on the packets of cigarettes,
not just in ads. And toy race cars are still emblazoned
with tobacco brand· names -- for all those middle aged
people who play with toy cars.
But now, despite this lavish marketing campaign, the
~;~
tobacco industry's stone wall is beginning to crack. For
years, the tobacco companies said that they. did not seek to.
sell their product to children. For years, they swore to
Congress that nicotine was not addictive. But then, last
month, one of the tobacco companies changed its story.
9
�Here is what the President of this tobacco company
now says, and I quote: "[we] acknowledge[] that the
tobacco industry markets to 'youth,' which means those
under 18 years of age, and not just those 18-24 years of
(
age."
And the President ofLiggett.also admitted what we
f:
all know is true: that nicotine is addictive. To all the other
tobacco companies, I have this to say: We've heard the
truth from one cigarette company. Let's hear the truth
from all. Sell your products to adults, if you wish. But
draw the line on kids.
10
�---
.·. :::~;~··..,.:.·;~~~'.:'~-£..~-.:·:.:.:: ..:.:..~...;..-::...;,.,~~-..:."-.:~~:::~~~~~~~~~,....._........;....')o......:;..,.....:--.""'-"·"""~.............,~.................................................... ...........,.,_,,,_,_._....._ .... ,._-..:._._w.~4 ... 4.400'"-'"''"'""""'"'" ___ .,_ ... .._.,..,.,_,_,_,.,_,...._._ ..... ,.__ • .,,, ·~
•-···
I am confident that this cause will prevail. We will
continue to do our part. And I hope all of you will
continue to do your part. Take responsibility; keep your
eyes peeled and your minds sharp; don't fall for peer
pressure or advertising pressure. And remember that you
can make a difference.
In closing, let me tell you about someone who stood
up for what he believed in, who changed this country
forever. Fifty years ago, at Ebbetts Field just a few miles
from here, Jackie Robinson became the first person of
color to play major league baseball. He broke the color
barrier~
qnq. that sound is still being. heard today.
11
�Tonight, I will participate in a special ceremony
during the Mets-Dodgers game at Shea Stadium marking
the half century that has passed since Jackie Robinson's
first game in the major leagues .. Jackie Robinson was a
winner in every sense. He was not only a great ballplayer;
his winning attitude helped him excel in everything he
tried to do-- as a husband and father, as a businessman,·as
a crusader for education and human dignity. Your actions
today show that you too have a winning~attitude. By
saying "no" to tobacco, you are saying "yes" to your
future. You are giving yourselves a better chance to make
the most of your God-given abilities.
Keep standing up for what you believe in-- and we'll
win this fight. Thanks, and God Bless.
12
�----------------------------------------
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
August 23, 1996
REMARKS BY THE PRESIDENT
DURING THE ANNOUNCEMENT OF FOOD AND DRUG
ADMINISTRATION RULE ON CHILDREN AND TOBACCO
The Rose Garden
1:52 P.M. EDT
THE PRESIDENT: Thank you very much. Thank you, Linda, for your courage and your
commitment to carry on Victor's legacy and your own crusade. Thank you, Mr. Vice President,
Secretary Shalala, General McCaffrey. I'd like to say a special word of thanks to Commissioner
Kessler and to Phil Lee, the Assistant Secrytary of HHS. In different ways they have a great
triumph today. Thank you,· Dick Durbin, for being the first member of Congress ever to talk to
me about this issue. Thank you, Marty Meehan. Thank you to my former colleagues, the
Attorneys General. Mr. Kelly, I know you're retiring this year as the Senior Attorney General
of America, and we served together back in the dark ages and I can't imagine a more fitting
capstone to your career than the fact that you've been a part of this and we thank you. Thank
you, Mark Green.
I thank all the medical professionals who are here. I thank all the young people who are
here, including Anna Santiago and Neal Stewart McSpadden, who came out.here with us. I want
to say a special word of thanks to three members of Congress who are not here, but who deserve
to be because of their work on this issue -- Senator Lautenberg of New Jersey, Senator Wells tone
of Minnesota, and Congressman Henry Waxman of California. Thank you, Joe Califano, for
beating on me about these issues all these years we've been friends and long before I ever became
President. Thank you, sir. (Laughter.)
Thank you, Dr. Koop, for everything you have done to try to bring some sanity into the
health policy of this country.
This has been a great week for you -- we had the
Kassebaum-Kennedy bill a couple of days ago and this today. Maybe you can design an encore
for us over the next month or two. (Laughter.) But you have been a great force for good in this
country and we're grateful to you.
If I might, I'd like to say just a couple of personal words to some people who really
deserve an enormous amount of credit for this decision. The Vice President was altogether too
�modest and too restrained, but the first time we began to discuss this was about the time the FDA
opened their inquiry. And he looked at me and I looked at him and I said, well, you know what
this might lead to? And he said, I certainly hope so. (Laughter.) And I said, well, you know
-- I shouldn't say this, this is our private conversation -- I said, you know, it really isn't an
accident that nobody else has ever tried to do this. (Laughter.) It's not an accident. This is not
going to be one of those freebies, you know. (Laughter.)
And he began to talk about his sister who died of lung cancer, and how much he loved his
sister. We've had so many conversations about his sister that -- not just about this, but about her
life, the fact that she was one of the very first Peace Corps volunteers -- that I feel almost that I
know her personally. And I could see in his eyes this determination to redeem the promise of her
wonderful life. And I would also like to thank Nancy Gore Hunger's husband, Frank Hunger,
who now serves as our Assistant Attorney General for the civil division.· Thank you for being
here, Frank. I know this is a great day for you.
I'd like to thank my wife, who has been talking to me about this issue for 20 years; and
my wonderful daughter, who convinced my mother to quit smoking on her eighth birthday -something I was never able to do.
So each of us has a personal journey here that has brought us to this point. But today w_e
are here as a nation, to try to help our parents do a better job in raising their children to be strong
and healthy and good citizens, and to do our duty in that regard. We've tried to do a lot of things
to help our kids over the last four years, and to help parents raise their children. We've worked
hard on cultural issues, supporting things like the V-chip and educational television.
We had a big increase in support for anti-drug programs in our schools and for drug
treatment. And we vetoed efforts to reduce those, although we should be investing more. We
have a zero tolerance policy to keep guns out of school; we're requiring our states to enforce
anti-drinking and driving laws; we defended drug testing cases involving student athletes; we've
worked to bring order and discipline into our children's lives by encouraging and giving support
to communities that try things like community-based curfews and school uniforms and tougher
enforcement of truancy laws.
We know, however, that in spite of all the things that are going right in this country -- with
the economy up and more jobs, with the crime rate down, with fewer people on welfare and food
stamps, dramatically higher percentage of our young children immunized -- that we have
continued to see substantial rises in tobacco and drug use among our young people. We know that
while the scientific evidence is clearly unclear, children who do smoke cigarettes are much more
likely to engage in other risky behavior, including the use of marijuana and cocaine.
So we have to keep pressing forward to deal with these challenges, every one of them.
And I want to thank General McCaffrey for being willing to give up his four stars and magnificent
campaign to take on the drug fight for America's children and America's future. I thank you, sir.
2
�.. ....
Today we are taking direct action to protect our children from tobacco and especially the
advertising that hooks children on a product. I hear from time to time politicians say that they
don't really think advertising has much to do with it. And whenever I hear one say that I say,
well, how come we're all spending so much money advertising when we run for office then?
(Laughter.) If it's immaterial, let's just pull it all off and see what happens to us. (Laughter.)
Cigarette smoking is the most significant public health problem facing our people. More
Americans die every year from smoking related diseases than from AIDS, car accidents, murders,
suicides and fires combined. The human cost doesn't begin to calculate the economic costs -- the
thing that galvanized the legal claims of the Attorney Generals, the absolutely staggering burdens
on the American health care system and on our economy in general.
But make no mistake about it, the human cost is by far the most important issue. For
every day, even though it's illegal, 3,000 of our young people start smoking, and 1,000 of them
will die earlier than.they would otherwise die as a result. The vast majority of people who smoke
in America today started when they were teenagers. If they don't start smoking when they're on
a schoolyard, it's very likely they never will.
This epidemic is no accident. Children are bombarded daily by massive marketing
campaigns that play on their vulnerabilities, their insecurities, their longings to be something in
the world. Joe Camel promises that smoking will make you cool. Virginia Slims' models
whisper that smoking will help you stay thin. T -shirts and sports sponsorships sends the message
that healthy and vigorous people smoke and that smoking is fun.
A year ago this month, we launched a comprehensive strategy to kick tobacco out of the
lives of our children. We proposed strong restrictions on advertising, marketing and sales of
cigarettes to children. In the year that followed, the FDA received a torrent of comments from
the public-- more than 700,000 --by far the largest outpouring of public response in the FDA's
history. The FDA has heard from doctors, scientists, tobacco companies and tens of thousands
of children. We have carefully considered the evidence. It is clear that the action being taken
today is the right thing to do, scientifically, legally, and morally.
So today we are acting. First, young people will have to prove their age with an ID to buy
cigarettes. Second, cigarette vending machines will be banned from anywhere children and
teenagers can go. Third, children will be free of tobacco advertising on billboards near their
schools and playgrounds, and billboards in other locations will be restricted to black and white,
text only messages. Fourth, if a tobacco ad is in a publication children and teenagers are likely
to read, it also has to be black and white with no pictures. Fifth, companies will no longer be
permitted to target young people with marketing gimmicks like T -shirts and gym bags. Sixth,
cigarette companies may no longer use brand names to sponsor tennis tournaments, auto races and
other sporting events.
�------------------------------------------------------------------------
Finally, the FDA will soon take steps to require the tobacco industry to educate our
children about the real dangers of smoking. There is abundant evidence of both these troubling
trends that a lot of young people simply don't believe there's any risks to their health.
With this historic action we are taking today Joe Camel and the Marlboro Man will be out
of our children's reach forever. (Applause.)
I want to be clear-- we've said it before, let's say it again-- cigarettes are a legal product
for adults. They have a perfect right to decide whether to smoke . .There are many, many good
people who have been farming, growing tobacco for generations in their families. They have a
right to make a living for themselves and their families, and they will continue to do so. But let's
be honest: We hope that over the long run, if we can dramatically reduce rates of smoking among
children, the overall consumption of cigarettes will decline. If that happens, these good people
who farmed the land and worked hard .should not be left behind. And all of us who have sought
this course have a responsibility to help them if they face difficulties. (Applause.)
The cigarette companies still have a right to market their products to adults. But today we
are drawing the line on children, fulfilling our obligation as adults to protect them from influences
that too often are stronger than they are.
As I said before, I want to say again, this action is a tribute to so many of you who are
here today. To the parents, the teachers, the doctors, the public officials. Dr. Bristow, I
particularly want to commend the AMA for its writings in its journal, its relentless efforts to
educate the American people through the physicians of this country. But I'd like to pay special
tribute to the children of America who have joined this crusade, who have organized and led a
massive grass-roots movement throughout America to educate and inform people about the
dangers of tobacco smoking for children.
They've staged teach-ins and "Kick Butts" days all across the country. They have used
positive peer pressure on people who could care less what a lot of us old fogies think to teach their
fellow students that smoking is not cool. ·so I want to thank these children for the work they have
done to save their generation. (Applause.)
A lot of the work we do around here we know will only be fully manifest in people's lives
in the future. We know we can't guarantee the success of any individual or family,but we have
to guarantee them the tools and conditions that will enable them to make the most of their own
lives. Today we take a real step to make sure that they have those lives in full measure. We have
today met our responsibility to help our country protect its values, protect its children, and ensure
its future.
Thank you all for what you've done. (Applause.)
2:07P.M. EDT
END
4
�,,
I"·
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES.
Contact: Jim O'Hara
(301) 443-1130
FOR IMMEDIATE RELEASE
August 23, 1996
PRESIDENT CLINTON ANNOUNCES HISTORIC STEPS
TO-~EDUCE CHILDREN'S USE OF TOBACCO
President
Clinton
today
announced
the
nation's
first
comprehensive program to prevent children and adolescents from
smoking cigarettes
or using smokeless tobacco
lifetime of nicotine addiction.
and beginning a
The President's announcement comes
a little more than a year after the Food and Drug Administration
(FDA) issued its proposed rule to reduce the access and appeal of
tobacco products for children and adolescents.
The
FDA rule-making on children and tobacco prompted the
largest outpouring of public response in the Agency's history with
more than 95,000 individual comments received, totaling more than
700,000 pieces of mail when form letters are counted.
The final
rule was put on display today at the Federal Register and will be
published in the Federal Register next week.
Each day,
become
regular
almost 3, 000 young people in the United States
smokers,
and
nearly
1,000
of
prematurely from diseases related to tobacco use.
than 400,000 Americans die
Americans
than
are
killed
them
will
die
Each year,
mor~
from smoking-related diseases,
each
year
by
AIDS,
alcohol,
more
car
accidents, murders, suicides, illegal drugs, and fires combined.
-More-
�-
In the past four years,
2 -
the United States has experienced
dramatic increases in tobacco use by youngsters.
1995,
the
percentage
increased 34 percent.
of
eighth-
and
Between 1991 and
tenth-graders
who
smoke
In 1995, more than a third of 12th-graders
reported smoking in the past month, and daily smoking in that group
was up to 21.6 percent.
Among lOth-graders, current use was up to
27.9 percent, and daily use was up to 16.3 percent.
The President's goal is to cut in half tobacco use by children
and adolescents over the next seven years.
"This is the most important public health initiative of our
generation," said Health and Human Services Secretary Donna E.
Shalala.
"Our
children's
futures
are
at
stake.
President
Clinton's action will ensure that children get their information
about tobacco from their parents-- and not from Joe Camel.''
The President's initiative to protect children is based on the
final FDA rule that will make it harder for young people to buy
cigarettes and smokeless tobacco and will reduce the appeal of
tobacco products to children under 18.
The rule is based on the
Agency's finding that cigarettes and smokeless tobacco products are
delivery devices for nicotine, an addictive drug.
the rule,
In addition to
the FDA will propose.to require tobacco companies to
educate children and adolescents about the health risks of tobacco
use as part of the President's initiative.
This national mass
media campaign would be monitored for its effectiveness.
- MORE -
�-
Cigarettes
and
3 -
smokeless
tobacco
products
remain
products that can be marketed and sold to adults,
legal
18 years and
older.
"Nicotine addiction is a pediatric disease that often begins
.at 12, 13, and 14 only to manifest itself at 16 and 17 when these
children find they cannot quit," said Commissioner of Food and
Drugs David A. Kessler, M.D.
freedom
and
face
"By then our children have lost their
the prospect of
lives
shortened
by terrible
diseases."
The
President's
initiative follows
the recommendations
of
major medical and scientific organizations such as the American
Medical Association and National Academy of Science's Institute of
Medicine.
access
It is a prevention strategy based on reducing children's
to
tobacco
products
products to children.
and
limiting
the
appeal
of
these
The tobacco industry spends more than $6
billion annually on advertising and promotion.
Besides
tobacco
children
tobacco.
the
companies
on
the
This
final
rule,
to
provide
strong
real
dangers
of
national
the
FDA will
educational
smoking
multi-media
propose
and
campaign
to
require
messages
using
would
for
smokeless
include
television spots, and it would be monitored for its effectiveness.
FDA intends to begin consultations about this campaign with the
nation's six tobacco companies with a significant share of sales to
children.
Under Section 518 of the Federal Food, Drug, and
- MORE -
�- 4 -
Cosmetic Act, the FDA may require companies to inform consumers
about the unreasonable health risks of their products.
"We have to tell our children the truth about the diseases
caused by smoking," Kessler said.
"For too long we have sent
conflicting messages to our children and then have acted surprised
when they begin to smoke."
In reviewing the public comments and developing a final rule,
the FDA made a number of changes to more narrowly tailor provisions
to children.
For instance, there was little evidence presented
that mail-order sales are used by children and adolescents, while
they
are
used
by
adults
in
rural
areas.
Similarly,
vending
machines in facilities totally inaccessible to persons under 18
will
accommodate adults while preventing easy ·access by young
people.
The
FDA
rule
reduces
children's
easy
access
to
tobacco
products by:
•
Requiring age verification by photo ID for anyone under
.
age of 26 purchas1ng tobacco products;
•
~
Banning vending machines and self-service displays except
in "adult" facilities where children are not allowed,
such as certain nightclubs totally inaccessible to anyone
under 18; and
•
Banning free samples, the sale of single cigarettes, and
packages containing fewer than 20 cigarettes.
- MORE -
�- 5 -
The FDA rule limits the appeal of tobacco products to children by:
•
Prohibiting
billboards
playgrounds.
within
1,000
feet
of
schools
and
Other advertising is restricted to black-and-
white text only; this includes all
billboards~
and
advertising
outside
of
buses,
and
all
signs inside
in
stores.
Advertising inside "adult only" facilities like nightclubs can
have color and imagery.
•
Permitting
black-and-white
text-only
advertising
publications with significant youth readership
in
(under 18).
Significant youth readership means more than 15 percent or
more
than
million
2
readers
under
18;
there
are
no
restrictions on print advertising below these thresholds.
•
Prohibiting sale or giveaways of products like caps or gym
bags that carry cigarette or smokeless tobacco product brand
names or logos.
•
Prohibiting
entertainment
brand-name
events
sponsorship
(including
teams
of
sporting
and
entries),
permitting it in the corporate name.
These provisions will be phased in between six months and two years
from the date
of
publication
in the
businesses adequate time to comply.
####
Federal
Register
to give
�.i' '
U.S. DEPARTMENT OF HEALTH & ffiJMAN SERVICES
OFFICE OF THE GENERAL COUNSEL
PHONE: (202) 690-6318
FAX: (202) 690-7998
DATE:
February 27, 1997
TO:
ELIZABETH DRYE
I
FROM:
ANDREW D. HYMAN ..
Special Assistant to the General Counsel
U.S. Department of Health and Human Services
Office of the General Counsel, Room 707F
200 Independence Ave., SW
Washington, D.C. 20201
COMMENTS:
Attached are my edits to the remarks along w/some inserts.
;
No. of Pages (including cover): 4
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thank you, Anna Santiago for the power of you example and for that warm introduction.
.1 also want to thank the Vice President and Secret&J)' S alala for their outstanding commitment to
this effort. And l want to offer a special word ofthank to David Kessler, the finest FDA
Commissioner we have ever h"d, for your outstanding ervice to our nation, and especially for
your leadership in thi$ effort to ptotect our young peo e from the dangers of tobacco. Because
of your actions over the last six yeai'S, more AIDS and ncer patients aro getting better drugs
faster. More people ar~ getting better information on eir food labels. And every Amerlc~n can
go to bed knowing that the food on their•1tables and th medicines in their cabinets are safe. You
have left a great legacy of progress and all Americans hould be grateful for your service.
We ate aU here today to help ensure that Anna Santiago and every young person in this
country has a chance to liv~ out their d1·eams. They c only do that if they choose to live
positive and nea1thy lifestyles, and if we give 1hem the upport they need to make that choice.
Most of us have an instinctive urge to protect our you g people from danger. Wr:. teach thern to
look both way& before cros~ing the street. We tell the not to touch a hot stove. We make sure
they bundle up before going out into the cold. We sh ld wrap that same!protective a.rm around
them when it come!,; to smoking.
c..oV....-\ ,. \\\
~from
Jh.Jya
.
Moro Americans die eii<O")'
smoking Lated diseases thllll li:om AIDS. car
accidents. murders. suicides and fi::;combined. Toda . it is estimated that 4.S million of our
children and adolescents smoke, and ~,...,.. 1 million c smokeless tobacco. And the problem
is geulng worse. Smoking rates among··eighth graders ave risen 50 percent in the last si" yean.
Olle out of every three young persons who picks up thi deadly habit will iha.ve their lives
shortened frorn the tenlble diseases caus~d by smok;ng. We, as parents, as leaders and as citizens
ha.ve a moral obligation to do what we can to protect those precious young lives.
That is why last August, the FDA took bold action to protect our~children from the
dangers oftobacc:;o. We set a goal of reducing tobacco use by cl\ildren and adolescents by SO ..
percent in seven years. To do that, we initiated the nation's first.ever comprehensive effort to
restrict acce$$ and limit the appeal of'robacco to children.
/tifF~'T ~
Today Is the first dRy that so1ne of these rules take effect. First we are JDAidng tile
law of the land WhHt ftlreltd)' DS the IRW in e.very state-- DO sale toba c.o produd:S to
anyone under tlte age of 18. Second, we are now requiring·
·
r
a
From
aow: on, ln
or
every stare in Am~rlc~o, our c:hUdreti win be told "no ID, n sale." By requirln& m ebecks
.for anyone under 27, store clerks And managers will nolo er have to g1.1es1 the age ofthose
seekine; to buy dg~rettes. Studies show th~\t minors sue ed in boying ~lE~arettes over·tb~
counter nearly 70 pcreent or the tllne. That simply mus ~top. Witl~ this new requirement
to check JDs, we will help krep cigarettes out of reach o our young; people while giving
AA7~\ ~ ~ t ~ v
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ria and mRnagers a toon to make sure ther arc ~ot vloilltlna the haw by selllnc to
; .~;b- ~ ~rt
Over the last three weeks, we have conducted a massive nationwide aduwatieA eiAipMi!Jn
to
etailers lfttew how they can comply with t~e$e new rules. We have even prepared this new
guide [hold up brochure) and made it available to 5QQ,~ retailers across the country I call on
every retailer In every community acl·oss this cou try to join with u!! in thil ilt\p runt
efl'o'l't to prated our ehlldrt4. Parent!! must ton nue to be the first line or defen e. But lt ls
up to all of U!!l to ma kt these ru Ies work. Let m e clear -- cig~ettes ate a lesal pr d\let for
adults. If they want to smoke, they can still do s But. we must draw th~ line at our hildren.
•
:,..
I
Thank you.
·I
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INSERTS FOR PRESIDENT'S REMARKS
Insert 1:
Tragically, among children alive in America today, over 5 million
will die an early and painful death simply as the.result of a
decision made as an adolescent.
Insert 2:
And this is much needed. According to a CDC study, as recently
as 1995, over 75% of smoking' teens who purchased cigarettes were
NOT asked for proof of age .. ·
Insert 3:
Additionally, we mailed 3so:ooo letters to retailers describing
the Regulation and inviting them to attend one of many town
meetings taking place nationwide.
v lv
#:960L99v6
Ls-a:-z:
:AS J.N3S
�U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES
August 23, 1996
CHILDREN'S FUTURE AT RISK
FROM EPIDEMIC OF TOBACCO USE
President
Clinton's
initiative
to
reduce
tobacco
use
by
children is the result of an investigation by the Food and Drug
Administration into industry practices and an extensive review of
successful
measures
in preventing
children
from
using
tobacco
products.
After the proposed rule was published on August 11,
1995, the public was invited to comment until January 2, 1996.
The
Agency received more than 95,000 different comments, totaling more
than 700,000 pieces of mail.
those comments,
The subsequent review and analysis of
as well as the Agency's initial work,
provide a
solid base for the FDA's measures to reduce access and limit appeal
of tobacco products for children.
Today, an estimated 4.5 million children and adolescents smoke
in the United States, and another 1 million use smokeless tobacco.
Each year, another 1 million young people join the ranks of regular
smokers, and nearly one out of every three young people who smoke
will have their lives shortened from the terrible diseases caused
by smoking.
This public health crisis is worsening.
to smoke at younger and younger ages:
Children are starting
Today, the average teenage
smoker begins to smoke at 14 1/2 years old and becomes a daily
smoker before age 18.
And those children soon regret this loss of
�-2freedom.
Children's Future at Risk
The Gallup Poll in 1992 found that 70 percent of smokers
between the ages of 12 and 17 regret beginning to smoke and 66
percent want to quit.
Children at Risk
Children are becoming addicted to nicotine.
More than so
percent of all adult smokers had tried smoking by their 18th
birthday and more than half of them had already become regular
smokers by that age.
Although only 5 percent of daily smokers
surveyed in high school said they would definitely be smoking
five years later,
years later.
close to 75 percent were smoking 7 to 9
Of the almost 3, 000 young people who become
regular smokers each day, nearly 1,000 of them will have their
lives shortened from tobacco-related diseases.
Costs of Smoking staggering
Health care costs associated with tobacco use are rising.
The
Centers for Disease Control and Prevention estimated that in
1993 the health care costs associated with smoking totaled $50
billion: $26.9 billion for hospital costs; $15.5 billion for
doctors; $4.9 billion in nursing home costs; $1.8 billion for
prescription drugs,
!expenditures.
and
$900 million for
home-health care
The Office of Technology Assessment calculated
the social costs attributable to smoking in 1990 at $68
billion.
The calculation was based on $20.8 billion in direct
health care costs and $6.9 billion in lost productivity from
�-3-
sickness
and
disabilities
Children's Future at Risk
and
$40.3
billion
in
lost
productivity from premature deaths.
Benefits Outweigh Costs
Protecting
the
future
health
of
our
children
provides
a
benefit that will continue to pay dividends for our society.
The annual benefits from reduced disease caused by smoking are
projected to be
$28
to
achieved through annual
$43
billion.
net medical
These benefits
cost savings
of
are
$2. 6
billion, annual morbidity-related productivity savings of $900
million, and annual benefits of reduced mortality of $24.6 to
$39.7 billion.
Under the final rule, manufacturers of tobacco
products are projected to have one-time costs of $78 to $91
million and annual operating costs of $2 million.
Retailers
are projected to have one-time costs of $96 million and annual
costs of $78 million, _compared to the $45 billion to $50
billion spent annually on tobacco products
at the
retail
level.
####
Contact:
Jim O'Hara
(301) 443-1130
�May.--10-97
07:75P
P.02
i·
Straight Talk on Druas (DRAFT)
(Format)
Time Element
:06:00 Pre-Recorded Open
(Montage of kids) Anncr: ...Ibis is a Special Presentation from ABC News:
Straight Talk on Drugs! Featuring America's kids and America's President in a
dialogue about drugs. (Kids: "It's our turn to ask questions") Now.. .live from the
his turk East Room of the White House ... ABC's Peter Jennings!
:06:45 "Gt1od morning. Welcome to Wa.,hington D.C. and the home of the president.
We're here in this special place because of a problem that's hurting more of our
chilciren at younger ages: drug abuse. It's a problem that affects you .... wherever
you are listening to this broadcast. And instead of bringing together the adults
who study drug use. we've brought together the kids who deaJ with it.
In this East Room of the White House we have boys and girls from around the ·
-;
cou.ntry. Some have tried drugs, others are drug-free. But all of them arc at risk, .
Consider this: two-point four million ... that's million ... young Americans will use·. ·
drugs this year alone. Whether you are a parent worried your kid could become.a
user, and you should be worried, or a kid concerned you may have a problem.;.in
this next hour, you are 'going to get straight talk on drugs.
(
W
~
Part of this straight talk will come from the man who lives here with his family.
President Bill Clinton. Good morning Mr. President:
• Why did you want to speak to America's kids?
(;;;;(President chats with Peter about why he feels this broadcast is important;
mentions new HHS produced PSAs featuring Olympic gold medal gymnast
Dominque Dawes. ~~~~. tbouah • mrent!)' h@hu spQkiug::rolc.)
,
Do rt1lf\l ~~ ~ ~I fl 0
.
. .
.
.
:08:30 PJ: Drug abuse u'Scd to be associated Wlth hlgh school kids, but the age of firsttime users is dropping. Middle Schools arc reporting more drug-related problems.
The proportion of eighth-graders using illicit drugs has almost doubled since
199 t. Let's get a first-hand report from Mickisha (muh:-KEF.-sha) Bonner.
Mickisha is president of her eighth grade class at Garnett Patterson Middle School
here in Washington D.C. Mickisha:
• I low have drugs affected yow- s~hool?
• Mickisha, what's your question for the president'?
�Ma~-10-97
07:2~P
10 :00 PJ: There are so many different drugs for kids to abuse. Do you really know what
marijuana or cocaine do to your mind, or body? We weren't completely sure. sn
we asked ABC's Jim Hickey to tell us.
TAPED HICKEY PIECFJSCRIPT IS ATfACHF.D (:50 seconds)
: lO:SO PJ: (Playing off Hickey closing line) What's the ..ultimate price"? Death. Let's
meet someone who ~arne very close to losing his life two-weeks ago. We're
happy to see he's recovered. Brandon Po~r was at a middle sehoul dance in
Woburn (wu-bum), MassachW~etts where a classmate had stashed a large bowl of
pili!OO. Rrandon an.d 13 of. his friends ate about 80 of those pills ... enough to make
them collapse into a coma. All 14 boys and girls have recovered. The pHis were
prescription muscle relaxants that one of the kids apparently stole from the mail of
an ill. neighbor.
•Hello Brandon. Why did the doctors say you're lucky?
•What did you think you were taking that night?
•Pres. asks question of Brandon.
: 13:00 PJ: Brandon: do you have a question for the president?
:13:50 PJ: (Question to Amy Powers:)
• Drandon's mother, Amy, is here, M:s. Powers, you tpld us before this
broadcast you believe whot happened to your ~on could happen to anyone his
age. Why? .
:15:00 PJ: INHALANTS. Let's meet George Margaritis, currently in rehab in Baltimore.·.
• Geor2e. what sort of products would you inhale?
• How old were you?
• Has inhaling made some things more difficult io do. like thinking and
speaking?
:16:00 PJ: Mr. President can anything be done about the problems inhalants are causing?
:16:30 SLOW FADE UP OF MUSIC BEGINS UNDER PJ.
:16:30 PJ: If you'd like more infonnalion on inhalants, or any of the drugs we're
discussing, you can ~n our toll-free number for a free pamphlet. It's called
"How to raise drug-free kids" QJ)d you can have it by calling 1-800-ABC·D-DA Y.
That's 1-800-ABC-D-DA V. What are the sign~ u child is using drug!~ ur alcohol? ·
You '11 hear them, next.
TAPE: (("Straight Talk on Drugs continues live from the White House, after
this."))
P.03
�Mar,-10-97
07:2MP
17:00 BREAK RUNS 3: lO
20:10 TAPE: ((Welcome back to the While Ilousc and ABC's Straight Talk on
Drugs ... featuring kids asking President Clinton UUR questions. Now here's
ABC's Peter Jennings."))
20:15 PJ: Jn a minute we'll find out what signs of drug use parents should look for. Uut
what about kids whose parents use drugs. Alfred Aranda w~ in that situation.
His father was a gang member and Alfred remembers when he was a little boy
gAng members would hang out at his house in Lo::~ Angeles getting high with his
father. At 14. Alfred, you were dealing drugs.
• What happened when you were 15?
• Why did you give up drugs and eanus?
• Do you have advice for kids listening to. \JS who may be doina drugs?
•
Alfred's now 18. lie's in school and working. Keep up the good work.
Altfed. What's your question for President Clinton?
21:30 PJ: Mr. President, let's hear from Matthew Migliore, a 12-year-old from Detroit.
• Matthew, what's your question?
22:30 PJ: I believe our next question deals with the international drug trade. from P.S.
169 in Bayside, New York, here's Michael Zuchellf.
, • Michael, what's your question for the p~sidcnt'?
24:00 PJ: (. Dan Brcsnyan (bres'-knee-an) is 17-years-old. He knows how addictive
crack is, he's a patient at Phoen~x House in NV.
• Dan. how tough is it to quit crack?
• nan. has a two-year-old daughter. What will you tell her about dnJgs, and at
•
what age will you tell her?.
Dan, what would you like to ask President Clinton?
26:00 All parents fear their children will try drugs. But what are the signs for of
troubling behavior? Brian Bcrthiaune (bur-th-yoom) founded the Phoenix school
in Montgomery County, Maryland. It's one of a handful of public schools
educating and treating substance abusers exclusively. Brian, every parent you see
at Phoenix school has a son or daughter addicted to drugs or alcohol.
• Were they Jate picking up hints of drug usc?
•
What arc some clues every parent should watch for?
:28:00 PJ: Brian, I know you've brought along one ofPhoenix School's success stories.
Her name is Ally Brcggin. But you only get to be successful at Phoenix School hy
suffering through an addiction.
P.04
�Man-10-97
07:7.FiP
•
Ally ... when you were a 13 ycaNlld eighth·JllClder what kinds of drugs were vou
using? '
· ·
·
• However many drugs you took ... howcver much alcohol you drank ... was it ever
enough? (No, tried to kill herseiO.
The good news is, Ally is alive and happy, and sober fi,r over three-years. An<L
she has a question for you Mr. President.
P J: When "Straight Talk On Drugs'' returns we w.mt to ask you, are movies and
music partly to blame f~r illegal drug use?
:30:00 (TAPE: ANNCR: YOU CAN RAISE DRUG-FREE KIDS AND WE CAN
HF.T .P. CALL 1-&00-ABC-D-DAY FOR A FREE COPY OF THE BOOKLET,
"HOW TO RAISE DRUG-FREE KIDS." TIIAT'S 1-&00-ARC-D-DAY.
KID: STARIGHT TALK ON DRUGS CONTTNlJF.S LIVE FROM THE WHITE
HOUSE, AFTER THIS."
30:15 BREAK #2 RUNS 3:10
33:15 TAPE: ((Welcome back to the White House and ABC's Straight TaJk on
Drugs .. ~featuring kids asking President Clinton OUR questions. Now here's
ABC's Peter Jennings."))
:33:00 PJ: The average tcnth-grl«kr spends xx-hours a week watching TV. and XX·hours
a week listening to music. Maybe those of you h~re in the East Room listen and
watch more. But what message does the media give about drugs? Once again,
here's ABC's Jim Hickey to tell us.
33:20 TAPED HICKEY PIECE/SCRIPT IS A'ITACHED (:65 seconds)
34:25 PJ: Let's find out what you think ... do movies and music and TV make drug use
seem cool? (KlDS RAISR THEIR HANDS; PJ PICKS A FEW FOR ANSWERS)
35:30 PJ: Media's effect.
36:30 PJ: (Question for President)
• What should a young person do if their Iii end is trying drugs? T elJ their
parents? Confront them? Pres answers then asks kids in audience what they
would do. (3 RANDOM ANSWERS)
38:~0
PJ: Let's meet someone who had a tough situation ~imilac to the one we just
discussed. Ilis mother and his father were both abusing substances. Ryan Parke
is 14 ... he's from Sacramento, California.
•
Ryan, did seeing yoUT parents' problem upset you?
•
How did it affect your behavior (SHOPLIFTING & VANDALISM)
P.05
�P.06
-
•
\
Now you've got a "Big Brother." Tell us. Ryan, who you feel about Jeff
Hoffman, your mentor.
(PRES CAN ASK RYAN QUESTION)
41:00 PJ: Sitting next to Ryan is his Big Brother, Jeff HolTman;
• Jeff, you know first-hand what it's like to have a tough childhood. Tell us
ahout yours?
• What d~ it mean to be a Big Brother?
:45:30 PJ: We'll hear some more questions from America':; Kids and meet a young man
_who's been tempted by drugs, and decided it was a temptation he could do with
out.
46:00 (TAPE: AN NCR: YOU CAN RAISE DRUG-FREE KIDS AND WE CAN
HELP. CALL 1-800-ABC-D-DAY }:OR A FREE COPY OF THE BOOKLET.
_"HOW TO RAISE DRUG-FREE KJDS." THAT'S 1-800-ABC-D·DA Y.
KID: STRAIGHT TALK ON DRUGS CONTINUES LIVE FROM THE WHITE
HOUSE, AFfER TilTS."
46:15 BREAK#3-RUNS3:10
49:25 TAPE: ((THIS IS Al3C'S STRAIGHT TALK ON DRUGS! Irs OUR TURN
TO ASK PRESIDENT CLINTON QUESTIONS ABOUT OUR NATION'S
DRUG CRISIS. WE'RE LIVE HERE AT THE WHITE HOUSE WJTII ABC'S
PETFR JENNINGS!))
49:00 PJ: And our very special gue.st here in the East Room is President Clinton. Mr.
President. Michael Smith grew up in Springfield, Massachusetts. He's got a
single mom. not a lot of money. drugs in his nei~hborhood to tempt him.
•
Michael, have you ever tried drugs.
•
Michael, joined the Boys Club when he was 7. Now he's 17. What's
happening at the Boys cind Girls Clubs in America that might interest the
kids here today, Michael?
•
Michael, what's yoW' question for the President?
:.53:00 PJ: Final questions from kids; sums up broadcast high-points; asks kids in
audience if they feel any differently about drugs.
:56:00
.,.---
Previews/plugs
Jennings Report
.
:58:00 PJ: :30-second closing remarks.
�Man-I0-97
..
o7: ?fiP
P.07
,
:58:30 Announcer close
:59:00 Program concludes
•
�P,02
draft
2/:ilS/97
a.m.
,e
lt1
,,
•Jl'
PRO"''BC'riOD; ~ P'OR CH:ILDUN' FROM 'l'OBACCO
TAX!: EB'PBCT TODAY
,
The
Clinton Administration's plan to reduce children's
use
of
tobacco products ·kicks off. today with the first provisions of the
Food and Drug Administration's final rule on y.outh and tobacco
(
taking effect.
These provisions make
·~~
1e
the age:· for the purchase
I
i
of tobacco produets na.tio'hwide ·and require photo IDs for anyone
r
under 27.
. t
I
The Administration's l!!!fforte come in the ·face of grim statistics:
each day, almost 3, 000 young people in the United States become
regular smokers, and nearly 1, oa 0 of them will die. prematurely from
diseases relatEd to tobacc.o use.
In the past .: fou:r yea:r.s 1
the
.,
United States has e~perien~ed a startling rise in tobacco use by
~
youngsters.
r
Between 1991 and 1995, the perc::enta~e of eighth- and
tenth-graders who smoke increased 34 percent.
:·::.'
Today,
the average
,.
teenase smoker begins to smoke at 14 1/2 years old and becomes A
daily smoker before age
18.
't:·
President Clinton announced the final FDA rule to p,rotect children
froli'l. toba~co ou August 23, .1996,
I'
slightly more than a year ;s£ter
,.,,.
I
u
the Agency proposed a. numbei-: of ways to reduce adollescents
tobacoo products.
8 /2: #:S00L99t6
1
use of
During that year, the FDA reviewed and analyzed
~3Jldd0 3~VIG3WWI
J90: 68:01
L6-90-0
:AH
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�
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Terry Edmonds
Creator
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Office of Speechwriting
James (Terry) Edmonds
Date
A point or period of time associated with an event in the lifecycle of the resource
1995-2001
Is Part Of
A related resource in which the described resource is physically or logically included.
<a href="http://clinton.presidentiallibraries.us/items/show/36090" target="_blank">Collection Finding Aid</a>
<a href="https://catalog.archives.gov/id/7763294" target="_blank">National Archives Catalog Description</a>
Identifier
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2006-0462-F
Description
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Terry Edmonds worked as a speechwriter from 1995-2001. He became the Assistant to the President and Director of Speechwriting in 1999. His speechwriting focused on domestic topics such as race relations, veterans issues, education, paralympics, gun control, youth, and senior citizens. He also contributed to the President’s State of the Union speeches, radio addresses, commencement speeches, and special dinners and events. The records include speeches, letters, memorandum, schedules, reports, articles, and clippings.
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
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William J. Clinton Presidential Library & Museum
Extent
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635 folders in 52 boxes
Text
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Original Format
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Paper
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Kick Butts Day (Underage Tobacco Use)
Creator
An entity primarily responsible for making the resource
Office of Speechwriting
James (Terry) Edmonds
Identifier
An unambiguous reference to the resource within a given context
2006-0462-F
Is Part Of
A related resource in which the described resource is physically or logically included.
Box 35
<a href="http://www.clintonlibrary.gov/assets/Documents/Finding-Aids/2006/2006-0462-F.pdf" target="_blank">Collection Finding Aid</a>
<a href="https://catalog.archives.gov/id/7763294" target="_blank">National Archives Catalog Description</a>
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
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William J. Clinton Presidential Library & Museum
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Adobe Acrobat Document
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Reproduction-Reference
Date Created
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12/9/2014
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42-t-7763294-20060462F-035-015-2014
7763294