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https://clinton.presidentiallibraries.us/files/original/114f9e7df19e039ba9c020561a805659.pdf
112ab2a0a92f0e8259fdede3ec64263a
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1 -
PAGE
8TH STORY of Level 1 printed in FULL
Copyright 1994 J. R. O'Dwyer
PR Services
2
for~at.
Co.,Pinc.~
January, 1994
SECTION: Pg. 32
LENGTH: 302 words
HEADLINE: Hillary Clinton (via TV) addresses N.Y. women's group
BODY:
First Lady Hillary Clinton, addressing members of PR, advertising and other
women's groups in New York Dec. 1 via satellite, urged them to back "righteous
causes•• that will make the U.S. a stronger and more secure nation.
Clinton, speaking from Washington, D.C., to·--·2-,·500-·,members of 38 New York
women's organizations at the New York Hilton, also asked for help in promoting
her healthcare package, which she said would ."make America healthier."
She praised the women's groups for bringing together women of diverse
backgrounds to work on New York's problems.
~>
\'
The breakfast meeting, which started at 7 ::3 b a. m ~
Women's Agenda Star Breakfast."
~
-was·· called the "New York
Gloria Steinem, a founder of the women's movement, was mistress of ceremonies
and other speakers included New York Mayor-elect Rudolph Giuliani; his wife
Donna Hanover; Democratic party figure Geraldine Ferraro; Joyce Dinkins, wife of
Mayor David Dinkins, and WPIX-TV news anchor Kaity Tong.
Steinem comments on MC
Steinem, asked by this Newsletter if the women's movement was related to
multiculturalism, said women should support multiculturalism because women are
subject to discrimination just as are minorities.
:
;
Excellence will be achieved in the business wo~ld wtien companies choose
employees from the "whole population," she said.____ "They~ re in trouble because
they've only been choosing from about six percent of the ~opulation,•• she added.
1
New York PR counselor Terrie Williams prese~ted an· achievement award to
Suleika Cabrera Drinane, executive director, Institute for Puerto Rican &
Hispanic Elderly.
Elinor Guggenheimer, president of NYWA, said committees have been formed to
study issues such as jobs and domestic violence.
Women in Communications and Women Executives in PR
~re
among NYWA members.
GRAPHIC: Pictures 1 through 3, Gloria steinem served a~ Mistress of Ceremonies
for the New York Women's Agenda Star Breakfast attended by 2,500 members,
including Linda Taber, President of Women Executives in PR. New York Mayor-elect
Rudy Giuliani greeted the audience. Democratic party figure Geraldine Ferraro
presented an award.; Pictures 4 and 5, New York PR counselor Terrie Williams
�I
~
PAGE
~
5
The New York Times, November 29, 1992
I~
~elping the Poor in India
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THURSDAY -- The Prasad Project, a relief organization founded in India 14
years ago to provide eye-care and water-purification programs and other
services, will hold a benefit at 7:30 P.M. at the Puck Building, Lafayette
Street at Houston Street. There will be a buffet, entertainment and dancing.
Black tie. Tickets, $75, from (212) 465-3278.
Tree Auction and Party
THURSDAY -- Heartshare Human Services of New York, founded in 1914 to provide
services to families, will hold an auction of decorated Christmas trees and a
reception starting at 6:30 P.M. at the Brooklyn Union Gas Headquarters on Jay
Street near Willoughby Avenue in downtown Bro?klyn. Tickets, $20, from (212)
~18-330-1101.
:
,.
~hristmas-Fair Preview
.:'r:
· THURSDAY-- From 5 to 8 P.M., a·preview oi the Golden Anniversary Christmas
Fair of the Church of the Incarnation will b~ held. at the,church at 209 Madison
Avenue at 35th Street. Tickets, $10, from {212). 689-63~0.~
Breakfast at the Waldorf
THURSDAY -- Gloria Steinem and Joyce Dinkins, wife of Mayor David N. Dinkins,
will be the hosts at a breakfast at the Waldorf-Asto~ia from 7:30 to 9:15 A.M.
for New York Women's Agenda. The newly formed group will work to increase policy
makers' concern with women's perspectives on economic, social and political
issues. Tickets, $40, from (212) 865-6684.
·
Channel 13 Benefit
THURSDAY-- Jac Venza, executive producer.of "Great Performances" on Channel
13, will be honored at a black-tie benefit for the station at Tavern on the
.Green. Cocktails at 7:30P.M., dinner and dancing afterward. Tickets, $300, from
;{212) 560-2800.
,.
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Guild for the Blind Party
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. THURSDAY -- The Associates Division of the'·' Jewish Guild for the Blind will
hold its annual winter benefit party at the I{armonie. Club·~ 4 East 60th Street.
The party, from 8 to 11 P.M., will include a~butfet;dinnet and dancing. Tickets,
$100, from (212) 769-6239 or $125 at the door_.:'., .. ·',: . . j
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~culpture
.
Center Benefit
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THURSDAY -- The 64-year-old Sculpture Center 1s hold1ng a benefit at the
United Nations Delegates' Dining Room. Cocktaiis at 7 P.M~ will be followed by
dinner, award presentations and dancing. Tickets,· Sjoo~ ftom (212) 879-3500.
studio Workshop Preview
THURSDAY -- The Isabel O'Neil studio Workshop will hold a reception and
preview of its annual exhibition and sale from 6 to 9 P.M. at 177 East 87th
{'
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OFFICE OF THE D.EPU'zy ASSI.STANT SECRETARY
FOR POLICY .AND EXTERNAL AFFAIRS
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. WASHINGTON, D.C. 20447
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1990
1989
1988
1987
1986
1985
1991
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1989
1988
1987
1986
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1989
1988
1987
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1991
1990
1989
1988
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1985
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1?.1 80.3 SIU 79.4 IOU 9U 93.$
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16,500 g,adualel
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Mil graduates
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· 71.1. 7J.J 7-4.4 74.0 71.6 IO.l 11.0
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· 9.370 puale1 ·
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-Ages IS-19{per 100,000 leen~}
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69.3 61.1 14.0 13.6 6U 67.0 69.4
81.1 8&.1
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11.4 1U 7U 7U 71.0 76.6 11.S
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II
Trend Dahl for KIDS COUNT Indicators
Ill
n
10
n
14
21.1 2U 2'U ?U 2U 7S.6 ZU
35
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36
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.
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94565709'
�November 28, 1994
LissaNY WOMEN'S AGENDA STAR BREAKFAST:
Background information on John Mack Carter and Howard Rubenstein
(nothing available on Lexis-Nexis on Coy Ecklund)
John Mack Carter
-19 years as editor-in-chief of Good Housekeeping
-stepping down to become president of Hearst Magazines
Enterprises, a newly created division for the development of new
magazines (he has been involved in magazine development at Hearst
since 1980, when he created a unit to start new magazines within
the company)
-"one of the most respected editors in the industry" NYT 10/14/94
-only person to serve as editor-in-chief of all three leading
women's service magazines, Good Housekeeping, McCall's and
Ladies' Home Journal
-organizing chair of a 5K runjwalk on Sept. 12, 1993 in Central
Part to raise money for breast cancer
Howard Rubenstein
-known as the No. 1 New York PR person
-his clients include some of the city's most powerful builders,
institutions and unions -- NYU, Columbia University, the School
of American Ballet, the New York City Marathon, the Real Estate
Board of New York, the New York Hospital-Cornell Medical Center,
the Hotel Association of New York City ... he's been the
spokesperson for Rupert Murdoch, Donald Trump, Leona Helmsley,
George Steinbrenner ..
-"There is a pattern in the hundreds of battles I've won and
lost. I've always been a negotiator rather than someone to
advise, 'Let's go out and kill someone.' You can't roll over a
community." -Rubenstein
-started with a PR business out of his family home in Brooklyn
�PAGE
24
1989 Jack O'Dwyer's Newsletter, August 30, 1989
He should not be in the posftion of having to turn down prospective PR
clients because. they may also appear before him in pleading to the. Board· of·
. Assessor9.
·
How is the public to keep track of all of Blankman ;,s clients and ~11 of the.\
'firms that appear before the Assessors' Board?
··
The ad contract may 'have been small to.Blankman but it could be big to
anot:her PR · firm.
It should have been let out to competitive ·bidding.. . This
Newsletter and th~ other PR newsletter would gl'adly publicize aRy government
xequests for proposals.
Governments rarely .ask to do this. ·
.
.
A principal point ,to be made. is that the, publi.c' s: opinion· of what PR people
do will be formed by .these two stories .
.·_Rubenstein receives ~uch more publicity than. Blankman.
written UE by major media as the No. 1 N.Y. PR person.·
He is regularly ·
He blasted the Manhatta'n inc. write-i.Ip as "totally inaccurate,~· pointing out
inaccu~~te d~tail~.
'
· -·
'
'
·s~~cific
,·
.. Hg.-sa-i-G-fi·e-do~..§...E_ot take . on any government acco:un.t_S--i--:-\i.OUld not .hold
go¥~~~~~ er raises any.funds for
pG.li tical candida_~.
.
~------'------'
-~I
Akron couns-elor Dave Meeker, who ran .for mayo~ in 1987, sold part of his PR
firm and made arra~geme.nts to sell- the rest should· he win .the election.,· (He
lost.) ·
"I decided even against putting it in· a trust, " said •Meeker.. Having a PR .
firm and being_mayor would have been "a conflict.:..of-interest," he said.
He-feels PR people can hold certain publi~ oifices such as school board
member.·
"Ea.ch situation has to be looked at," he added.
;'
Another main issue here is why should citizens have to pay an intermediary
for access to gover,nment officials?
Why should developers have to hire GOP chieftains to get HUD funds? Why did,-·
foreign governmen~s have to pay hundreds of thousands of dollars to Michael
Deave~ to reach Reagan Administration ~fficials. ·
Black, Manafort, Stone & Kelly, .a D.C. "PR" firm, received more than·$
300,000 for'helping a developer get HUD cont~acts.
Some ofBMS&K's principals-are top GOP campaigners.
· Political PR, which· PRSA says includes influe.ncin<J. any government official,
needs a thorough re-examination.
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/31ST STORY of Level 1 printed in FULL format.
copyright ''1989 J .R. ·O'DWyer co. Inc.;
Jack O'Dwyer's Newsietter
April 26, 1989
SECTION: Vol. 22, No. 11j Pg. 7
LENGTH: 308 .words
HEADLINE: FRANCES FRIEDMAN WINS 1989 MATRr'X AWARD
~BYLINE:
Jack O'Dwyer
')
.BODY:
. Frances Friedman, chairman and president, GCI Group, was awarded a 1989
. Matrix Award by New York Women ·in Communications at a 1\inche.on April 6 in the
Waldo~f-Astoria attef\ded by more than 300 persons.
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, Robert M. Norrish, director of PR for Procter & Gamble, who presented the
award to Friedman, ·described her as "one of themost successful women in PR."
"She stanqs above them all, n.· said Norrish, noting that Friedman brought GCI
from the$. 1 mi~lion level'to $'17 million iri fees in five yeais.
In_ her ac.cepcince_r_emarks, Frie..diDan_a__cbd.s_eJl_y_o_un_g_w_oJilen entering PR t_o_Lind a ·
mentor who will "tel.l_y..6_u that you can do it" and· a "male chaUY.ini.st" boss. '
,She-);laid special tribut~ to' New York p_Qli.t_i_c_aLad:v..isor_andJR_c.Ounselor
Howard RuhB}:}S:t..:ei-:r-l-f.d-J;-hir in_g her as the f ion' s f i:r:st-wGman-executiye in 19 7 5 at
both "equal pay and equal OJ2J20rtunitx_."
:§ll.e_de.scr il:ie_d_Rubenst.ein' as ."a male chauvinis..t..!!.l.-bu-t-sa-i-<l-t:ha-'t-du};.-ing ·her
eight years at the fi:dn., "he taught me how t_o_s.el.L'.."
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Selling is more im~ortant in P~ than creative or_ writing skills because "you·
have to be able to bring in business," she told the ballroomaudience.
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Joirie~
GCI\ih 1983
Friedman joined GCI in 1983, six months after.opening her own firm.
She became chairman and president in 19S4, leading the firm in domestic a~ .
. well as international expansion.
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Her biography ,distributed :at the luncheon n'oted she. has ghost written
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articles for several well known authors, including two Pulitzer Prize. winners .
. Other Matrix wi~ners were Gail Collins, columnist, New York News; B~tty
Rollin, contributing co.rrespondent, NBC News; Ellen. Levine, editor, Woman's Day·
magazine; Nancy Evans, president and publisher,, Doubleday Bantam :and Doubleday··
Dell 'Publishing-Group,· and. Kim'M. A:r;mstrong, director of advertisingj-promoti'ons;
consumer mar~ets and- services, -AT&T ..
LANGUAGE:, ENGLISH
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The New York
29
October 28, 1984
Times~
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eager to entertain him.
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any, real: .money' ,' I saig a city official' ' not known as a .
. . ·Lebow. d'efender, who requested anonymity/ ''We live in a freebie society, ·but
integrity is not his~problem.-''
''If he would make.a million dollar~ maybe t would understanq, but he ·hardly
has enough-to live,'' said Sarah Katz, Lebow's 47;-year-old sister, who teaches
, nursery. 'school in an Orthodox synagogue in Monsey, N.Y. , and. agonizes over her
b~other' s 'hot or iety and remoteness from his devout family_ ..
What galls·detractors.·and 'dazzles adm·Lrers is Lebow's style. He produces a
flurry of. stunning ideas. and a clutter. of humdrum work that others must
unscramble. He offends with his-arrogance, tells.tales out of school and.
overworks less impassioned co..:. workers whose names he sometimes can't remember.
He moves at abreakneck, breathle9s pace, exhausting people half~ his age and
·mesmerizing them with his ~nergy. ·He revels in his celebrity and th~n denies
that he encoura~es or enjoys it.
''Every time somebody tells: me I have a big ego, it surprises me,,'' Lebow.
said during a ~uiet.dinner, hours after he had boasted at a docktail party that
New York's marathon drew bigger crowds than Chicago's because he was the race
director·. ','What;. kind ',of person am I 'that I. san afford- to have an ego?'·~
I
.'''sometimes I see an.article and Iwant .to punch.somebody,'' said Lebow's
sister. ''Ican't believe-that th-is 1s my brother. Anybody who says it's for the
·power, they don't really know him. ·Th~t tremendous drive,· in the beginning it .
was· mostly for my· parents, just to make them happy. If -he didn'-t become a rabbi,
he WOUld Still ShOW them he COU:l.d be SOmething • I I
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When Lebow gets himself irito trouble, as he'did by revealing .the marathon's
secret prize-:-money structure in his ·.book, Howard Ruhens.:t.ein~, the' city~remier
public relat.i,.oris' rna!4 often bails him out :w;i.th savvy negotiating. Rubenstein was
oneof the architects of Lebow/ssettlement with Mayor·Koch, similar to the one.
he ~orked out after Diana Ross's riotous and c6stly' Central Park cohcert 'last_
year. Rubenstein regulalry smoothes feathers Lebow ruffles at City Hall or at
the.Par~s D~partment, and is currently persuading the marathons,- nine corporate
sponsors to raise _the money owed to the :city ..
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''O.K.,'' Rubenstein said, ''so they don't like how he talks, how he
negotiates, or· that he's fast on his feet. 'But he managed to turn this irito a
world-: class event. That's a big_ trick and he did it1 so let's get down to
business.
''He's such a sensational publicist he could go into rivalrywith ·me and my
firm,'' Rubenstein.continued, citing the timing of the book that Lebow
ingenu6u$ly· insists he never intended to cause a stir anc;i says he regrets_ having
written .
. ''The problem is, -h~'s always adamant. in his position,'' Rubenstein
·continued .. -' iHe attacks eve_rything· as if it were a maratl:lon. With government
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36TH STORY of Level 1 · printed in FULL· format.~
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Copyright 1984·The New York Times Company
The New York Times
·October 3, 1984, Wednesday, Late City· Final ~Edition
NAME:· /Howard Rubenstein
CATEGORY:
~usiness
and Finance
.SECTION: section B; Pa_ge 1, Colu~n 1; Metropolita-n Desk
LENGTH: /1817 words
·\'
HEADLINE: NEW. YORK'S INFLUENTIAL PEOPLE CELEBRATE MILESTONE FOR AMAN OF
INFLUENCE
BYLINE: By MARTIN GOTTLIEB
/
BODY:
·Early this-year, Diana Ros~ faced a
assuming huge proportions.
publi~-relations p~oblem
that
wa~
Not only had rain and rioting marred the free concert she gave in Central
'Park six months. earlier, but the the singer's film ~ompany was conte~ding that,
despite the ·sale of cable-:-television. rights and other income,. the event had, not
p'roduced expected profits ·that were to help finance a new playground in the'
park.
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What to do?
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Peter Tufo; her law}rer and one e-xperienced in the way:;; of the city, came up
with an answer:· Call Howard _Rubenstein.
M~ube-:R-s;t;.e-.i.I:4 a public::-re;tations·· man, has for a decade had a special·
feeling for what.it takes. to soothe .ruffled feelings at City Hall.
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-Within a few hours, .Mr. Rubenstein was in Miss Ross's· East Side office,
explainin~ th~t the playground ~he city hoped t6 build would cost $250,000.
'Would she be willing to pa¥?.
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Mi~s
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Ross said yes;
A cab ri,de later, Mr. Rubenstein was· at City Hall where he· swept ·pas;;eq
security gate and was ushered irito Mayor Koch's.office.
' ' I have something that's very important,'' he said. ' ' I want
Diana Ross.''
''It'·ll cost you,'' he remembers Mr. ·Koch replying.
·''How much?''
_,,A quaiter of a
~illion.''
th~
a
park. for
�PAGE
37
The'New York Times, Octobe.r 3, 1984
· Mr. Rubenst'eln estim_ates; he handles 100 to 200 telephone calls- a day~ 'attends.
six or seven meeting's and reads. every one of the thousands of press releases
that his office sends out each year. He gets up at 4-A.M. and quits at 10 P~M.
When he strolls into his office at 7:15 A.M., he finds half a doz.en employees
already at work~ In a concession to.pr:j.vate life, he gave up carrying his
dictaphone during hi~ pred~wn four-mile jogs in_central Park.
'is a pattern in the hundreds' of battles I've won and ·io~t, ' ' he sa:id.
''I've: always been a negotiator r.athe_r than s_oineone-to:-ad.v-i-se.,-'Le~_g,o~out--:. and
: k}tt.._someone. -,~a:ri!.::'f_r.ol-1-Gv.e~-co:mmu.n_L.t¥-~ . ·
· · . . - ·· _.
·
' 1 The:te
Among reporters, Mr. Rube'nstein is gener'ally respected for being candid and
for producing clients for interviews. When·the record·slips; however, scars
linger.
On Aug. 15~ .1981, he issued a statement saying· that "nobody is being thrown'
out,'' of the old. Bil tm<?re Ho.tel,. which clients of his, ·the ~ilstein family, were
converting into an office building .. His·statement said they would be moved out
··during the next two weeks. But ·the next .day, all guests were cleared froin the
hotel aJ1d the demolition of the. lobby began.
'
' ' I was a little
embfrrassed at the time,'' he said . ., 'I didn't chec,k
enough.''
An Eye.on Wall Street
· Mr. ·Rubenstein is now looking to diversify ~nd has a growing list. of clients
on Wall Street. Two,years ago, he decided_t<? stop· handling political campaigns ..
But it 'is unlikely·,he will reduce access to New York City powe;r. Some months ago
while jogging, he was passed by another runner who pointed out that 19 street
lamps.were dark.
Mr. Rubenstein decided that, 'rather than reaching out for- a city
·. commiss'~oner, he would' try to resolve the problem a~ a lower level.
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' ' I t took me four months to get the ' ' I complained-like an average citizen.
It didn't work.''
GRAPHIC: Photo of Mayor· Koch, Governor:-cuomo·and Howard Rubenstein
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LANGUAGE: ·ENGLISH
~OAD~DATE-MDC:
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#December 17, 1986#
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The New York Times, ·October 3, 1984:
Mr. Rubenstein, an intense. but . even-spoken man of . 52, started his busine.ss by
representing. the Menorah Home. ·and. Hospital ;for the Aged in' the Bushwick section
of Brooklyn.shortly after dropping_out of Harvard Law School, having 'decided he
did'riot like . the ,. 'legal .profession~.
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With the encouragement of. his father, ·samuel',·'. a polic~ reporter for T,he New
York Her.ald-Tribune, there were soon other clients, inctuding young Democratic
politicians from· Brooklyn. who would within a decade make their marks~--former
Gov. Hugh L. Carey, whose :first Congressional race he handled; former Mayor
Abraham D. Beame; former State Ass~inbly Speaker Stanley Steingut, and the·.City
Counc;il'majority .leader,' Thomas Cuite. ·
·
Battista and
th~
Alligator
.·There was also Vito P~. Battista, a
Rubenstein, ·dreamed,up.wild publicity
·employee in an all;igator suit and. had
steps of CityHall, ready to c::omplain
the taxpayer.''
.
frequent mayoral candidate, who,. with Mr.
stunts. In one, Mr. Battista'dressed an
him lie· in wait for microphc)nes on the
about government ''taking a bite out of
When the frirst 'mi_crophone. ar;rived, however I the al.ligator forgot his line.-'
' 'Why are you here?' .i · asked the· reporter.
,;Ask Vito,''
repli~d
the alligator.
Law School' at Night
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Mr~ Rubenstein's first office was at' 26 Court Street i.n downto~n Brooklyn.
His landlord, Morris Morgemste:r:n, introdticed.him to the reaiestateworld. Jack
-:-Bigel, who manages pension funds ,for several major municip~l. unions, introduced·
him to city labqr leaders .. At 11ight, having had a change of l;lea:rt, Mr.
·. ·
Rubenstein attended st. John's Law School.. He graduated first. in his class.... ·
. In 1973· ,he helped manage the victorious mayoral campaign of Mr. Beame, ·and
his already suc;::cessftil business_took off.
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Since his association with Mr. Beame, -~tions have arisen about~his
connection with g_o_y.er--milg_nt. '
....:.
r'If the question·is, 'Are you using undue influence?' the answer is 'No,' ,,.
Mr.-Rubenstein said. ,;My clients may gain an edge in hiring me, bU:t it's. not
the edge. that some might perceive. It's' the edge of experience.· I know the ·
workings of government.· I've. bent over backwards· t.o . conduct. mys,elf .ethically. r
cou-dn't survive' in business if the basis was otherwise.''
.
4-Mile
Jogs~
18-Hour Days
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· The New_ York Tim-es, October 3, 1984 ·
nonetheless -consult him for advice ... The·. Governor. and the Mayor were among them
during the 1982 Democratic gubernatorial primary, i.n_which Mr. Rubenstein was a
key fund raiser in Mr. Koch's' unsuccessful race against Mr. Cuomo. Similarly,
many of·his clients will come to him while'wrangling over the same development
project.
Cross Claims an~ Conflicts
I I If .'they ask me a
question or· advice,''-· Mr., Rubenstein said,
advice appropriate to them. If it doesn'_t hurt· any of my· fri~nds
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.I'll g1ve my po1nt of VieW o I I
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give them
clients~
Some competitors·, reporter's and government officials wond'er -how he cari
represent several clients involved on different sides of :the same issu·e -:
.-something' :that· happens fairly frequently and something Mr. Rubenstein defends.
They afso"wonder whether the interestsof a_client can always be served by'
someone .who will have to return to the same government officials for. favorable
treatment for other-clients.
·
. In the p_u_blic-relations world, his penchant for working employees hard is/
, leg_endary. ''Working for Howaru--tes~ens one's fear of· deat~'' said _Jack Roth,
who serv~d as his ·executive vice president until he quit in 1978.
Public flaps-involving Mr~ Ruben~tein have been rare. The biggest led him two
years ago to give ·up contracts totaling $19.0' 000 a year with four state agencies'
''to aVoid the appearance of a conflict of interest.''
'He Translat~s-~nd Mediates~
''Historical-ly, there have always been honest broJsers be_tween public and
private interests,''
said former Deputy Mayor Robert F. Wagner ·. Jr.
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past h_ad ·been more tied into the structure of_ the political organization,'' he
continued. ' 'Howard's invol veme.nt comes out .of the media. His importance is
reinforced by the increasing complexity of: government and the fact that ._privat~. ·and. public worldsare .often very.different in outlook, perception and language.
''He understands the different-roles th~ players have to be ·concerned about
and· can talk to them· in ways they can understand,'-' he said. ''He translates- and
mediates. Part of· his gr~at success .is that he tends to be very. straight and up
front.''·
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Getting Koch to Cut Ribbons·
''He never asked me to do anything for·any of his clients.except to appear at
ribbon-cutting ceremonies, Y{hich I'm .happy to do,'' said Mayor Koch. ''While ·
it's helpful to his'clierits, it's helpful to the city.'~
�22ND STORY of Level 1 print'e.d in FULL format.
PAGEI
23
Copyright 1989 J .R. O'Dwyer Co. Inc..;·
Jac.k:O'Dwyer's Newsletter
August 30, 1989
•'•.
SECTION: PR OPINION; Vol. 22,
34; Pq. 8
No~
LENGTH: 686 words
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BYLINE: Jac.k· O'Dwyer.
BODY:·
,.
Two· prcnninent PR people, known both for· their PR roles as well· as: their close
·contacts with. government officials, have been profiled in the press in recent
days. ··
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'Howard Rubenstein, whose clout.iri the processes of·New York city _government
is. legendary, was profiled as "The Le?-der of the Flacks" by the September
Manhattan inc .
. ) Ii~ward Blankmari, a leader .of·the Long Island PR .community .and head of his.own
firm,· was profiled by· Newsday as one of the 69 members of the Nassau County GOP
committee, the most powerful "machine" of its type .
kJ10W~
. . . Blanknlan not only
h.imself. . ·
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. · Forth~ past three yea~s· he has been receiving$ 38,000 ·yearly as a ~ember. of
the powerful County Board of. As'sessors, which sets! tax rates for developers of·
condominiums and malls, among other things.
·
He acknowledges that he also. has real es't'ate PR clients but. notifies the
board when any conflict comes up . ., He also just. refused to t?,tke on a developer
who was seeking a lower tax.rate before the board.
N~wsday takes Blankman and. another GOP leader on the:assessors' board to< task
for having such "lucrative .part.:..tiine jobs."
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Time-records show members average· 45~ days a year on the jop; making ~t-worth ·
in ore than $ 8 50 a day, · Newsday said.,· They also ·get some
pension
berief its.
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clients at his no.rmal rate of . $ 200 hourly.
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The Blankman firm also.got a local.ad.contract ·for a recycling.campaign. He
of no compet-i,tive bidding that took place· for the account . . He also feels
it· was too small for any bidding·..::_ worth only 'about$ 7,000 in actual ' .
. commlSSlOnS.
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According to Newday, "hard work". at the lower l_evels is · requ'ired to }Oln the
69-niember hoard and members-must raise thousands of dollars in.contributions
each year' for party coffers' to keep. their posts.
Th.e Newsletter feels Blankman is in ·:a clear conflict-of-interest sHtuation.
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The New York
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October 3, 1984
34
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''You got it,'' said Mr. Rubenstein ..
''I love her,'' said the Mayor.
Th~ following day, 'Jan. ~s~·Mr. Koch pecked ~i~s Ross's·~heek at a ci~y H~ll
news conferen'ce, and Miss Ross smiled back. That evening and the .next· day,
television~news reports and'newspap~rs were· filled with pictures of Miss Ross
and the Mayor, and Miss Ross at the'playground site, where Mr. Rubenstein rushed
her after the news conference.
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Thus_e.nded a not-so-atypical chapter-i-n-the-car.eer~o.f_a~an-who--h~~-achieved
vast inf·luence at ·the ~ iuncture_o.f_g.o:v.e-r-nmen~,_:_))i.g_:busi-ness-<tnd...,.new-s
·.
o?gan-tzatl.ons in New . .York City. As the owner of Howard J. Rubenstein Associates,
. M:t--:-RUbenstein this week celebrated the 30th anniversary' of his . business which
started with. a single .client - ·a home. for the aged in Brooklyn·- and ·.which now
. includes~ 72 emp~D¥-e.~.f.lG-'-2-G.G-e-l-4..-e:r.l.:ts..,.-.including some QLth.e_city:' s most
powerful ~ builder.s~,_insti tut~ons and. unions.·
co~sider a partiai list of them: 'the Real. Estate Board of New York,
the Empire state Building and Observatory, the New York
ci'ty Marathon, the Association for .a, Better·New·York,·New York· and Columbia
Un;iversities, the> New York Hospital-Cornell Medical center, the Uniformed~
Firefighters Association, the Uniformed. Sariitationmen's.Association, 'the.
A.ssociat1on of the Ba:J::" of the Ci~y of New York, the Metropolitan Taxicab Board
of Trade, The New York Post, the Hotel .Association of New York City, the School
of.~ erican Ballet.
_Helm~l~y:-Spear Inc~,
He is ~gistered as a lobbyist for 34 of his clients at the cit
off ice, w'i th' a ' combined filTrtrr
.es.s.:.:.,o:f-$-=7-5,-GQ-G-a-month.
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clerk's.·
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. ~The attr~ction he has for. many clients ·was. displayed most vivi<;lly at the
.anniversary party he held Monday evening for'inqre than 1,000 guests at Tavernon
the Green·.. The din of .. deaL making and information trading by university ..
.presidents, Borough ~Presidents·and such others as. George Steinbrenner, principal
owner of. the Ne~ Yo·rk Yankees; Naphtali La vie, the Cons.ul General fqr Israel in
New York, and Rupert Murdoch, owne~ of The Post and many other publications,
'barely lowered as May,or Koc;:h an<;l Governor Cuomo joined Mr.· Rubenste·in ·in a short;:·
ceremony.
I i i came here for very sel,fish reasons,
to be where the power is.·' '
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Mr.· Koch told, th~ crowd.
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'I wanted
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Mr. Cuomo referred to Mr. Rubenstein's ''enormous power and influence'' as
·w~ll~ as-his· ''hard work and enthusiasm.··,·, Theri he led ·the audience in singing .
''Happy _Birthday'' ·to Mr-. Koch, who had noted that he would turn 60 on Dec. 14 .
.The Dia.na Ross inc.ident. and the rendition of "'Happy Birthday'' are
representative of what many clients. say Mr. Rubenstein offers.~ a bent for
accommodation at the jungle-like crossroads of. city government and big~business,
a flair for ·shaping images that dominate the local newspapers, television and
· perhaps' most important to many client·s, access to. power that his
concede .is unequaled.
It is part of·Mr. Rubenstein's.unusual achievement that many of the
politicians at his party, while locked in combat with one another, will
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The New York Times,- September 24, 1989
broker.''.
StilL, the Rubenstein organization performs..::: many. of th..e_functions of'\ an
It has created a chopped,;;.li ver Statue of Liberty for
the Carnegie Delicatessen and drummed up business' for a plastic surgeon with. a
traveling Npsemobile. His business has grown 1 so complex that, on the same day.,
he found himself representing clients on both sides of t;heJsmoking issue.
''Howard,'' says John Scanlon; an executive vic~ president with the
Chicago-:-based P.R. firm of Daniel J. Edelman Worldwide, ''has more conflicts
than downtown Beirut.''
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old-::.fashion...e_d_p:r,:es_s_ag~nt.
At the heart of his client list, though, are the developers,· including
Leonard N .. sterh of Hartz Mountain Indu~tries and Donald' J .- -TrumB· As such
clients moved into M. _& A., .Rubenstei_n says, ''We found that the skills were
trans-(Continued on'Page 48).ferable.''' He made Peter Rosenthal his point man:
· ''Pet.er read every financial publication he could lay hands on. And Murdoch is a
genius. I learned a lot from him.''
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. Rubenstein and Rosenthal represented. the Reichmanns' Olympia & York in their
move on the Santa Fe railroad·and their purchase c;>f Gulf Canada .. They were
brought in at t!le last minute when the.Ladbroke.Group,,the British gambling
concern, bought Hilton International_ from Allegis.
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Last year, ~ubenst~in:'was engaged by Robert Maxwell, the Britishpress mogul,
in his hotly contested takeover of the Macmillan publfshing company.' According
t.o a source close to-the situation, the main-thrust of the Rubenstein effort was
to keep the.c'olorful and outspoken Captain Bob, 1 as Maxwell.is known in his
Circle 1 OUt Of
the COUntry and
away
.. frOnl the American preSS
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Once a P. R. firm connects·with a raider, the opportunities multiply. In '
1986 I the Rubenstein orgaDi.z.gj;ion r'epresented Pacific Asset Holdings - a:
~artnership sometimes called a ''mini-Drexel'' because of its close ties to
~Drexel Burnham Lambert, the investment bank -which was weighinga bidfor
Western Union, the troubled telecommunic.ations company. When Pacific ·Asset
backed,, off I Bennett s. LeBow I an entrepreneur who 'likewJse enjoyed ..the patronage
of Drexel, and who likewise .~ngaged Rubenstein, stepped, forward and· bought
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Western Unic;>n ..
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Now in. LeBow's camp, Rube~stein took part iri his brief,· ab~rti ve run a.t
America·n Brands and, ·most recently,, his seemingly end-less attack on ·prime
Computer, the Massachusetts minicomputer firm. Prime·'s enthusiasm for LeBow was
under.considerahle control, and the firmwas ultimately bought by J. H. Whitney
& Company, a New: York venture capital fi~m of paralyzing_ respectability. "The
Prime effort,'' .says Rosenthal, ''was dis}?.eartening.''
,
-.· Howard_ R~be~in~s~a-Ft-4-e:u.lar s~ills an-2_~onnections were most p~minently
d1sp-J.cryerl-w- -en Rupert Murdoch sold The Ngw_Ym::::k::~o·s:t=t:o_dav.e.Loger Peter: s7•
Kq--rf~-i-R-1~~h-e-sfick'ing ·point, as the relevant parties ,met in a midtown
ho""-t:el, was $3 million iri union demands. Murdoch refused to .. pay and gave the
unions 15 minutes to cp.pitulat'e befor~ he shut the paper down forever.
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· Over the next· few hour~bgnste_in persuaded New York Gov_ernor Mario Cuc;>mo
to r~ason__ ,li;i,_th Murdoch and Kalik~n~.or=:t:'n:.e_union leaders· to.Jtake a
call f:tom Cuomo and convinced MurdoChai1:a Kalikow· .to ~eet pr1vately 1n the .
absence. of their lavzyers. Murdoch agreed to c;:ome up with the $3 million. When
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The New York
Times~
.september 24, 1989
same' vein, Robert Dilenschne'ider comments: ' ' I t used to be that P.R. was th~ ·
clearinghouse 'but no more; it's n~w a~' add-on t.o a battle waged between
investment bankers and lawyers. I'd like to say w.e're in a leadership .position,
but we're not.''
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In virtually any takeover situation today, the bulk. of the· shar.e~ of the
target company are in the hands, not of individual stockholders, but of
institutions and arbitrageurs, who have direct lines intq the.warring parties.
Unde~ those'circumstances, how vital is_the press, and by extension,, the public
relat'ions. counsel? Floro has his doubts. ''There's. no case in American corporate
history that; I'm aware of where anymajo~ corporation was or was not· taken over
because the stockholders were told it .was_a.good or·bad idea,'' he says. ''P.R.
·cah't change the dynamics-of the marketplace.''
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. Generally speaking,/the public relations adviser for the defense faces the
_greatest challenge. The would-be acq~irer has }1ad time to plan. his strategy, and
the target company must play catch-up.· In the. councils of the raiders, says
Rubenstein's .executive vice president,· Peter Rosenthal, all of whose exper·ience .
is on that side of the fence, I 'The teams are fairly well-knit~· There.'~ not a
'
lot o·f infighting that spil,ls over on the ·outside. The;re can be some pretty loud
arguments abou.t what to do and when, but once a decision is made, it's made~ "
THE FIRM OF HOWARD J. Rubenste·in Associates occupies the ·30th and 31st floors of
theBurrtngton-:trrdustFies building on Sixth Avenue, with a view of Central Park.
Its 140 professionals serve more than 300 diverse clients, but in the .
president's huge corner office, real estate takes pride of place, in the form of
more than 80 hard hats adorned wjth the logos of construction projects. Where
Gershon Kekst is often direct if not blunt,·Rubenstein is talkative, and
ingratiat_inc;r. At~
. . ~-of 57, he is also fit, a four...,.mile..;.a...,.day_j.o.gg.er~who
typic;:ally rises at 4: 30\A:"M-:--and expec'Es!m-l'e-ss of-his top aide •. He and his
wife, the former Amy Forman, have three children.
In ·1954, a ~e.c.e~.:t--dropet1-~mm Harv~rd La~ool - he later got his ;Law ··.
degree by going nights to st;.. John's University ...,. RuJ:~enstein was intr.oduced to
the world of pybJ.ic relat~s by his father, s,a~, . the -Bro-okfyn.,o-1-i-ee-::-eporter
for The .New York Herald Tr1 une. ' ' I remember r1ght before my father d1ed,''
Rubenstein. recalls, i'he said, 'Don~t mourn for me, I ha~ a great life.· I
covered 2,000 mu~ders and went to 5~000 fires.' , j
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·Rubenstein's first office was in the family home i.n' Brooklyn. He had hi's
1
father's. excellen,t connections and he more or les s had the public relations
business in·Brookl~n·to hi~self~ As many of the metropolitan daili~s began to go
out of business, Rubenstein became the single most dependable conduit betweel\
Bro~klyn polill-cians_an the. handful.of surviving newspapers across t~East--J
,
·River.
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But the making of Howard ISubenstein ~s a·publ-icJi.gyre·came in'1973 with) the
eleq_t1on of_B.mok..J.-y-nLS-Aj;gaham D. Beame as mayor of New York C1 ty. Rube:r;tsteln
became one_o;f~eame's c""l-o-s·est aavtsers. '"Tile flscal criSis,·'' he r~:rca-1-ls,. ''was
probablYthe_most:exciting tim.e~fe.''
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Then, in 1975, voters approved the Uniform Land Use Review Procedures, which
made ,the task of building virtually anything in New York intensely political. It
led the city'smajor developers directly.to the politically well-connected.
Rubenstein. Says. Jack O'Dwyer, publisher of a P.R. newsletter, ''Howard
Rubenstein is not a public
relations man.- Howa~d Rubenstein is a power
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The New York Times, September 24, 1989
Kekst is widely regarded as the public relations firm of choice·- a major player.
in such celebrated .struggle·s _as T .. Boone Pickens vs. Gulf Oil and -Philip Morris
vs. Kraft.
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It is a specialty whose practitioners are ~emarkably few, given the size of
the financial rewards and the enormous growth in the number of takeovers during
the past decade. Only a handful of 'public relations firms are both able and
willing to undertake. the work,·. and it usually gen~rates considerably less: tqan
hal~ of tQ.eir revenues- in the· case of Kekst, about 35 percent. ''You're
.
.
dealing with high-profile crisis situations, and many people have no experience
arid.rio stomach for i t , ' ' says Walter G. Montgomery, a partner in Robinson, Lake,
}:.,erer & Montgomery .. ' 'We've 'had job candidates who say this is an exciting firm,
but -M. & A. is "t:o~ unpredictable· and demanding.''
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To devise the b'est strategy for presenting the· client's case to the· pr_ess,
the P. R.specialist must master the financial status of his client and_the
opposition, not to m~ntion the intricacies of th.e particular buyout offer.
' 'The:re 's a lot of nerdy stuff, ' ' says Montgomery. ' 'You S}Pend a lot of time·
reading.-'' But other, more subtle skills are required. The specialist must
capitalize on the opponent_'s weaknesses; ,professional and personal - what's
known ~n the trade as I 'attack'' or I 'combat''. public relations. He 'must know'
how to ·rein in the other players on his team, the executives, lawyers and
investment bqnkers, each firmly''in possession of~ a healthy ego and his own media
contacts, so that the client speaks to:.the press. with one -voice - what Kekst
calls ''damage .control.''
·
And in the final analysis, in-an era when big institutions, not individual
shareholders, control the bulk of-the stock, the P.R. specialists must
demonstrate ·the 'value of thei_r craft. Says Bruce Wasserstein, the investment
banker _and master strategist of the takeover wars, ''I suppose· they think what
they do is_ important.''
Among Kekst.'s rivals are two giants; the venerable white-shoe firm of· Hill &
Knowlton and Burson...;.Marsteller, an aggressive latecomer to the field. Robinson,
Lake and Adams & ·Rinehart, 'the other major .players, are much smaller firms.
-Perhaps the mo~t ·surprising' recent addition to the field is Howard _
Rubenstei1;1, heretofore renowned for his publicity stunts (it wa_s Rubenstein who·
p~t a ~g Kong balloon ~top the Empire state Building to promote the
.
observatory) I his com'le_c..t_i.o.ns with the city's Democratic establishment and his
unparalleled· client list among New· York's most powerful real estate qevelopers ~
Rubenstein's M. & A. ''boutique,''- as he calls it, cam-lot match t-he Kekst .operation, -which handles dozens of takeovers a year .. on-the other hand, with
such M. &·.A. ·clients as Robert'_ Maxwell, Britain's acquisitive publisher, and
_canada's, equally acquisitive Reichmann family, Rubenstein will notbe idle. WHEN
_RICHARD E. Chen_ey, now the chairmaJ1 of Hill & Knowlton, rejoined the 'firm in,
1960 after· a 'stint· with Mobil Oil as investor relations director, .he found
himself p~culiarly well-equipped to shine in· the arena of takeover P. R. As he
puts. it, . '' 'I was- the·· only· guy around ·here who ~new a debenture from an equity. ' '
In· those days, a hostile raider typically of'fered ·.the s.tockholders not cash but
securities and other financial instruments. The target company's P. R. adviser
wou~d scour the takeover prospectus for the. presence of ''Chinese money'' .inflated paper that was unlikely. ,to fulfill the raider's promises iJ1 the' market
-and tpen share his findings with the press. Forewarned, _stockholders would shy
away from the offer.
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The New York Times, October 17, 1988
The big challeng~ in~his job, he said, i~ ''staying in touch with re~ders'
needs, the staff's needs ·and your 6wn.needs and then finding enough time to
think ahead for the next five years.'' And, he quickly ad¢led, there is
comp~tition· in the form of televisiori:and.specialized m~gazines like Ell~ and
Work1ng Woman. ·
'fB~t,'' he said' with a·smile, ' ' i f you combine' all the specialty magazines,
I_think it will add up to a general interest magazine like 'Good Housekeeping. So
what we must 'do here. is continue to' keep a strong,· successful magazine strong
and successful.'i
With its Good Housekeeping Insti tu~~, whic.h tests products and issues 'a seal
. , of approval for those that pass, the magazine has to be very careful to keep its
advertising'skirts :cl~an.
I I That
is one of the grea.t things about Hearst' ' ' ' Mr. Carter said. ·!' 'The
final acceptance or rejection of advertising is the responsibility of the editor
in chief .. It/ s a most unusual policy. We're the only magazine at Hearst that, has
it."
Top editors· .at Hears-t: magazines do stay a while~ .The ~r~ost durable ones,
besides Mr: Carter~ are Helen Gurley Brown of Cosmopolitan, Frank Zach~ry of
Town & Country and Ton~ Mazzola of Harper's Bazaar.
Mr. carter, who joined Hearst 13 years ago, recently elected to,reinain:
Before CBS Magazines. was sold, CBS Inc.', ,the corporate parent, had asked him to.
join th~ subsidiary as its president, but he politely declined. '
' ' I t would have beeri a ~ifferent culture f~r me,'' he said. ''Broadcast
people would be runriing th~ magazines, and·I don't think they understand the
economics of that business.,_,.
Not that Good Housekeeping's own economics has been so great.this year. With
a. rate base of· 5, million copies, the number ·of advertising pages lias oeen down
this' year-, compared with a y,ear earlier, and ad revenues hay,e been flat.
''But we are turning around~so.that the last quarter will show a gain in
advertising, ' ' Mr. .Garter said.·
.
''i'~ very e¥cited ~bout next year. There's a big.social trend toward
neo~traditionalism
among the· 35- to· 50-year-olds. The yuppies, in fact, h.a:ve
turned 40, and their mind~set is family, and that is Good Housekeeping.
Politicians used to kiss anyone's babies; now they·are kissing their own. It's a
·return t6 traditionalism.''
LANGUAGE: ENGLISH
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25TH STORY of Level 1 printed in ·FULL format.
Copyright 1988 The· New York Times Company
The New York· Times
October 17, 1988, Monday, Late City Final
~ditidn
NAME: John Mack Carter
CATEGORY: Books and Li te~rature
. SECTION::. Section D;· Page 9 ~ Column 3; Financial Des~
BENGTH: .689 words
.HEADLINE: THE·MEDIA BUSINESS: Advertising;
At 60, .Editor For Women Looks Ahead
BYLINE: By ISADOREBARMASH
·
editor in chief of Good Housekeeping and the ohly.person.to·
of the Big Tl:lree in the women-, s . service magazine fieTa~nas
had-a long .love affair with women
mill1ons and.m1~ons of~them.
.
.
For those who wonder how a man qould be editor in chief successively of
McCall's,Jhe-L.a.di..e..s'· Home Journal· and Good Housekeeping, each with amul~T-1-G-i-:10-Gula-t.-i.on.,_ some oftfie answers may, 1.re-in M:r::.___Carter'S perky
smile, his soft Southern manners and a friend's remark: ''John is every.woman's
brother·or son. They want to mother.him.''
BODY:.-~
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JQHNIMACK~~R,
be~c:lT'€'0"r of_all
Also he grew up-~ith a twirt sister, carolyn, now·a business manager at Murray
S:tate Uni vers.i ty in Murray, Ky. · ' ' I think that being the· only children in the.
family brought .us very much together,'' he said, ''and I never felt the universe
.was divided intO a world of men and a world of women.''
It"has been 35 years since Mr •. carter, then a Navy lieutenant· from.Murray,
saluted the flag of his minesweeper, said goodbye to the Korean War.and got a
job·on a magazine as ''the least of its ~ditors.i'He is still an editor at age
60.
Staying on top.in the stiffly·competitive magazine world through has .meant
many crises.
''They're. not constant, bu~ they do re6ur,'j he said. ''For an editor ~n
chief, the.pressure is never off. Yesterday's success i~ something you just
don't dwell on.'i'After three decades of, ~uch ~ressure, is it pos~ible that Mr.
carter may be thinking of quitting? Guess again.
,;I'm going.to keep on longer than indefinitely,'' he said in a.recent
interview in his Hearst Corporation office in Manhattan. ''That comes tcio soon.
I'll continue to edit Good-Housekeeping. That's really my center~ From that
base, I earn the right to do other things at·Hearst; to write a column for
AdWeek, give speeches, write books and serve on the boards of. various women's
·
o~ganizations.''.
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Copyright 199P A/S/M Communications, Inc.
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. .ADWEEK
.
December 10 ,, 1990, Eastern Edition
. SECTION: . NATIQNAL · t:J'EWSWIRE; Onward and Upward
LENGTH: 152 words
DATELINE:
N~W
YORK
BODY:
Malcolm T. Karlin joins Kobs & Draft/:N.Y. as senior vpjex'ecutive creative
director. . He hails.fromWunderman_Worldwide where he was senior vpjc:teative
. dire_ctor.,
Good 'Ho:usekeeping editor-in-chief a:nd Hearst Magazines director of
magazine development John Mack Carter will chair t e_neW-Editorial Review
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~t:t.ee for the.Ameri.can·Aaverti-s-i'"fi'l
e erat1on's national magazine, ·Americ~n
Advertising_. . . · Ellen Oppe tretnriS leavingner position as media group head
at Young & RubicamjN.Y. to become media direct~r Cit FCB/Leber Katz Part~ers,
N.Y.
She replaces Dave Fulton, who is pursuing other interests . . .
Cadwell
Davis Partners has appointed James H. Barickman to seil.ior'vpjnew business
development, a new. post . . ·. Arthur Miller has been moved to s,enior vpjcable
marketing at NBC. ·Angela F.· ·Pumo joins NBC Cable- Sales as senior vp, and Peter-'
Knobloch moves to vpjnetwork news sales for NBC.
LANGUAGE: ENGLISH
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Comm~nications,
Copyright 1991 A/S/M
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Inc.
AD WEEK
May 6, 1991, Western Advertising News Edition
SECTION: NATIONAL NEWSWIRE;
LENGTH: 70 words
HEADLIN~:
ASME Names
N~w
Board Members
DATELINE: NEW YORK
BODY:
Th·e ~ri't:an Association· of Magazine edLt.o.r.s.-elected Jobn_Mack Car.ter, ·Good
Housekeeping editor in chief, to· his.second-tenn_as_president of the MME.
Stephen B. Shepard, editor in chter-of Business Week, was elected to a. second
term as vice president. · Betsy·carter 1 editor in chief, New. York Woman, and
Stephanie Stokes Oli~~r, editor, Essence, were named treasurer and secret~ry,
respectively.
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producer'', doing the ad? This, is ,·, in-la~s ·of the pr'oducer. ' '
Big new job iri. Chicago for Marssie Mencotti as salesjmarketing director for
WJJD and WJMK Radio. In her leisure hours Marssie plays ''the Italian mother''
in a iocal stage offering of ''Tony & ~in~'s Wedding.''
In Cincinnati~·mea:pwhile, two radiostations are feuding over whi~h
broadcasts the earlier ~evere. storm warlr\ings. WGRR-FM says WLW-A11 is- full of hot
air, reports the .Cincinnati Post.
Redbook · named Barbara Hickey its promotion· director, ·succeeding David Chase,
who moved to Child.
Tomorrow (the 20th) The Fashion Group· International holds a lunch s'ymposium
at the Waldorf 'in New York all about ''Generation·- X~' t Bonnie Hurowitz-Fuller of
YM ~agaiine wil1. moderate.
Hype, the trendy New York-based mag, name.d Suzie Miles its ad director,
according to ''Mutant, i ,. the editor/publisher. That's all, Mutant. Has no
middle initial.
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thousand women are expected to run (or walk) a five-K race Sept.
12 ,in
Central Park in the third annual such event·to raise· bucks (and awareness)· for a
breast· cancer qure. Jgl:rfl-Ma.Gk..Carter is-organiz;_ing_chair and ·Hearst Magazines
.'FiOSts a. f':ln~aising _dance Sept. 9 at Remi Restaurant in Mannattan.
If ~dvil·''keeps me going,'' as Nolan Ryan.claims in the commercial, then why
has he been on the'disabled list ~o long this season?
Love the Nutri-Grain
co~e·rcial
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with the dawn patrol
DJ~
HBO's Michael.Fuchs.hosts-a screening at the East Hampton Cinema Saturday,
Aug. 14, of Randy· Shilts' fil111, '''And Th~ Band Played On." It's all about the
early years_ot the AIDS epid~amic and stars Matthew Modine plus a terrific
ensemble of major stars. "
John Brady (no relation), former editor of Writer's.Digest and now a
.Boston-based publishing consultant, is writing a bio of the lat~ Lee Atwater,
Bush.campaign manager in 'BB. The book wiJ.l be published next year by ,Addison
Wesley'and' John wants to hear from folks with ·Atwater experiepces. Contact him
~t 99 Washington St., Melrose, Mass. 02176.
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PR Newswire,
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Octobe~
5
13j 1994
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The new entity wili ·provide advice and s~rvices to·. independent
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publishers on a fee basis where that is the preferred relationship~ In
other instances, Hearst Magazines Enterprises will invest iri start-up
ma:gazines' or titles notyet fully established~ In still 'other
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situations, HME will explore acquisition of currently independent
titles~ ·
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all
magazine.
entrepreneurs
Seem'
tO
require
Capital 1 11
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Carter added, "so we also stand ready to,provide equity capital to those
independent publishers whose promise meets. our· expectations. "
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··"The establishment of Hearst Magazines Enterprises will provide two
important.benefits to our company: -It will create an .attractive new
avenue 'for our own magazine de~elopment activi~ies and it will give us
an opportunity tq_provide equity·capital to.important new talent where
it makes sense for the publi;=;her to remain independent," Bennack said.
Carter first came to .Hea:r:s..t_as_e.d.i_tor-in-chief ot....:..G.o.o.cLHouseke.epin
in 1975. In addit1on to his broad editorial experience, including
clpp'oi1'i'Elifents-:-as ed1 tor-in...:chief of Ehe three leading women's . senLi~c_e_
~ ·
mcigaz1nes, Good~ousekeepin i McCall's and Ladies' Home Jo.urnal; Carter·
· s~ve·~a-s pres:i: ent and chief o.p.erating officer of Downe Conununica~fons~
I.!!£.:....
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CON'fACT: James F~ O'Donnell, director of Corporate Communications, of
Hearst, 212~64972149
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LANGUAGE: ENGLISH
LOAD-DATE-~DC:
October l4, 1994 ·
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printed in FULL. format.
Copyright 1994.PR Ne:wswire Association, Inc.
PR Newswire
October 13, 1994, Thursday
SECTION~
Financial News
DISTRIBUTION: TO BUSINESS EDITOR
LENGT~:
668 words
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HEADLINE: HEARST TO OFFER ITS EXPERTISE TO 'MAGAZINE INDUSTRY THROUGH A UNIQUE ,,
NEW ENTERPRISE
BODY:
John Mack Carter Named President;:Longtime Editor-In-Chief of.Good
Housekeeping Moves Up
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NEW YORK, Oct .. 13 -- The Hearst ·Corporation announced
.
today the formation of a major stibsidiary within Hearst Magaiinesj to. be
called Hearst Magazines Enterprises·(HME}, that will be responsible for
the development of new magazine ventures both inside and outside of
Hearst~
This is the first time' in the 90-year history of Hearst
Magazines that the company's editorial and managerial expertise ha.s .been
made available to magazine publishers outside Hears,t .. John Mack- carter,
editor-in-chief of Good-Houseke~ping for almost 20 years, was named by
_Frank A. Bennack, Jr., president and chief executive officer of The'
Hearst Corporation, to lead the new entity.
Carter's appointment is
eff~cti ve immediately and hi_s successor at· Good Housekeeping will be·
named in the near future.
Hear~t's publishihg expertise in the past has been focu~ed
exclusively on the internal ,magazine .develo ment rog:r::.allLcx:e.ate_q... and
s~i;ed by Car er.
This innoyative program has produced highi~
· si.lcce s Lrrt:1 :Ies such as Country :c-tvi-ng-:a-nd-V-:i:e~-ia.
rraiSo
pro"'""duced fhe 'ver¥-£UC.C,e.s.sful financial monthly, SmartMoney_t with ~ ·
. partner, Dow Jones & Co. , Inc. .This internal magaz 1ne aevelopment
program, w~nch Wlli continue as the core .of. HME, will also now be. taken~
outside' the company and made available to non-Hearst publishing·.
ventures.
Carter will supervise the intern~l development, as he has" in
the past, and,be responsible for identifying entrepreneurial magazine
publishers to which_Hearst can-provide an array of fee~b~sed publishing
services~
The program will include investment in these entrepreneurial
publishers_ andjor acquisition by Hearst where appropriate.
"Our n~west venture, Hearst Magazines Enterprises, opens up· a whole
new area ·of 6peratiofis for Hearst that is Unprecedented in the history
our company," .Bennack said in making the_ announcement.
"And John
1
Mack Carter, who wi11 serve as president of Hearst Magazines
Enterprises, is probably the. only pen~on with the editorial and
. ·• publisping experience necessary to create an industry-wide resource such
as this."
.
Carter described. the new business unit by saying, "Many of '!:he most
imaginative ideas for new magazines come from innovative men and women·
who have great concepts but often lack publishing experience or a
structure to carry out their ideas. They need to be encouraged and.
assisted in getting their concepts published as economically viable
magazines."
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9TH STORY of Level 1 printed in FULL format.
Copyright 1994 The New York Times company
The New York_Times.
October 14', .1-994,. Friday, Late Edition -. Final
SECTION: Section D;
P~ge.
17;· Column 1; Financial Desk
LENGTH: .462 words
HEADLINE:. THE MEDIA BUSINESS;
John Mack Carter·to Head New Hearst Magazine Unit
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BODY:
After 19 years· as editor in ~hief ·of G.o.od-WGY-sek.eep.i-l::}.g_:ma.ga.z-i.r.i.e..,--J-G~R-Mack
. ,c~rter ,is stepping down to b~come president. of. Hears,t Magazines Enterprj_ses ~ a
·newly created division for the development of. new magazines. . .
, ,
The.company said yesterday that a successor to Mr. carter, who is 66, would
-be named shortly. The top job at Good'HO'usekeeping .is· considered a plum,because
the magazine~ with its circulati~n of five million~ is not only one of the most
venerable of the company'~ mag~zines, but probably ifs leading money-maker as
well.
The·new divi~.ion·, which will report to D. Claeys Bahrenburg, president of
Hearst. -Magazines., has been formed with. an eye to .adding new magazines to the·
_Hearst stable. Fo~ the fi~st time in it~ 9Q-year histort, Hearst Mag~zines will
make available. venture capi t.al and publishing expertise to people outside the
company who want to start up their own magazines.
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involved with maqazirie-creveiopment at Hearst since 1~t8.J>..,_wh.en-he-Gr-ea.te.d a unit
to start hew magazines within the comp_an_y_.__The. ·gJ::oup--.Jil:t:t:Od.llc.e.d_c_Quntry Living
ana
V1ctoriat. among
other§.
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In addition to continued magazine development within the company, the new
division will be·responsible for testing'and developjng magazines ~ith
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entrepreneurs who have ideas for new publications with the potential· of becoming
Hearst properties.
it wili provide,venf~re capital and services like newsst~nd distribu~ion,
accounting procedures, printing, publishing advice and introductions-to
advertising agencies. 'The group is a-lso looking to enter into joint ventures
with .other publishers~· like the deals i t ·has with Marie Claire Album for the
Ame·rican version of Marie Claire and Dow Jones· & Company for Smart Money. ·
Mr .. Carter said he was interested in arra~gements with entrepreneurs ~~which
he 1 described as'"the,option to own" _ _; in which Hearst would put in equity, help
develop a magazine and eventual,ly buy· out the founder ..
Instarting Hearst Magazines Enterprises, H~aar9t is fc;>llowing in the
footsteps of other· companies, -~most notably Time I ric.' with its ma.gaz ine
develo~ment division, Time Inc. Ventures. The Ti~e Inc. grorip, b~sed in Los
Angeles, was responsible for starting Martha Stewart Living in.1991 and Vibe
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Speechwriting
Creator
An entity primarily responsible for making the resource
First Lady’s Office
Speechwriting
Date
A point or period of time associated with an event in the lifecycle of the resource
1994
Is Part Of
A related resource in which the described resource is physically or logically included.
<a href="http://clinton.presidentiallibraries.us/items/show/36105">Collection Finding Aid</a>
Identifier
An unambiguous reference to the resource within a given context
2012-1004-S
Description
An account of the resource
Within the First Lady’s Office, Speechwriting assisted with the writing and editing of the speeches given by the First Lady at various events and on various trips. This collection highlights topics relating to the arts and humanities, women’s issues and organizations, medical issues and organizations, health care, the economy, the military, and the efforts of the First Lady on behalf of candidates running in the 1994 midterm elections. It contains speeches given by the First Lady, and speeches given by President Clinton and Ira Magaziner, to a wide variety of organizations and audiences during 1994. The records include memos, notes, speech drafts, talking points, pamphlets, articles, correspondence, and newsletters.
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
An entity responsible for making the resource available
William J. Clinton Presidential Library & Museum
Extent
The size or duration of the resource.
150 folders in 10 boxes
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Original Format
The type of object, such as painting, sculpture, paper, photo, and additional data
Paper
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
NY [New York] Women's Agenda Star Breakfast Nov 30 94
Creator
An entity primarily responsible for making the resource
First Lady’s Office
Speechwriting
Identifier
An unambiguous reference to the resource within a given context
2012-1004-S
Is Part Of
A related resource in which the described resource is physically or logically included.
Box 9
<a href="http://www.clintonlibrary.gov/assets/Documents/Finding-Aids/Systematic/2012-1004-S-Speechwriting.pdf">Collection Finding Aid</a>
<a href="https://catalog.archives.gov/id/1766805" target="_blank">National Archives Catalog Description</a>
Provenance
A statement of any changes in ownership and custody of the resource since its creation that are significant for its authenticity, integrity, and interpretation. The statement may include a description of any changes successive custodians made to the resource.
Clinton Presidential Records: White House Staff and Office Files
Publisher
An entity responsible for making the resource available
William J. Clinton Presidential Library & Museum
Format
The file format, physical medium, or dimensions of the resource
Adobe Acrobat Document
Medium
The material or physical carrier of the resource.
Reproduction-Reference
Date Created
Date of creation of the resource.
11/13/2014
Source
A related resource from which the described resource is derived
42-t-7763272-20121004s-009-014
1766805